TY - BOOK TI - Creating value with data analytics in marketing : mastering data science / 2nd ed AU - Verhoef, Peter C., author. AU - Kooge, Edwin, author. AU - Walk, Natasha, author. AU - Wieringa, Jaap E., author. SN - 9780367819781 PB - Routledge, Taylor & Francis Group PP - London ; New York, NY : Routledge, Taylor & Francis Group, 2022. PY - 2022 UR - https://library.korea.ac.kr/detail/?cid=CAT000046142159&ctype=m