TY - BOOK TI - Premium by design : how to understand, design and market high end products AU - Bevolo, Marco. AU - Gofman, Alex. AU - Moskowitz, Howard R. SN - 9781409418900 (hbk. : alk. paper) PB - Ashgate PP - Farnham ; Burlington, VT : Ashgate, c2011. PY - 2011 UR - https://library.korea.ac.kr/detail/?cid=CAT000045741723&ctype=m