TY - BOOK TI - Strategic brand management : building, measuring, and managing brand equity 3rd ed AU - Keller, Kevin Lane , 1956-. SN - 9780132336222 PB - Pearson/Prentice Hall PP - Upper Saddle River, NJ : Pearson/Prentice Hall , c2008. PY - 2008 UR - https://library.korea.ac.kr/detail/?cid=CAT000045472401&ctype=m