TY - BOOK TI - Advertising media : strategy and tactics AU - Jugenheimer, Donald W. AU - Barban, Arnold M. AU - Turk, Peter B. SN - 069711791X PB - Brown & Benchmark PP - Dubuque, IA : Brown & Benchmark , c1992. PY - 1992 UR - https://library.korea.ac.kr/detail/?cid=CAT000045449169&ctype=m