TY - BOOK TI - Brand failures : the truth about the 100 biggest branding mistakes of all time AU - Haig, Matt. SN - 0749439270 PB - Kogan Page PP - London ; Sterling, VA. : Kogan Page , 2003. PY - 2003 UR - https://library.korea.ac.kr/detail/?cid=CAT000045185977&ctype=m