TY - BOOK TI - Advertising : principles and practice 6th ed AU - Wells, William, 1926- AU - Burnett, John , 1944- AU - Moriarty, Sandra E. (Sandra Ernst) SN - 0130477222 PB - Prentice Hall PP - Upper Saddle River, N.J. : Prentice Hall, c2003. PY - 2003 UR - https://library.korea.ac.kr/detail/?cid=CAT000001093824&ctype=m