TY - BOOK TI - Kleppner's advertising procedure 15th ed AU - Russell, Thomas, 1941- AU - Lane, W. Ronald , 1940- AU - Kleppner, Otto , 1899- SN - 0130328774 PB - Prentice Hall PP - Upper Saddle River, N.J. : Prentice Hall, 2002. PY - 2002 UR - https://library.korea.ac.kr/detail/?cid=CAT000001079432&ctype=m