TY - BOOK TI - Promotion and integrated marketing communications AU - Semenik, Richard J. SN - 0324062532 (core text with Info Trac) PB - South-Western Thomson Learning PP - Cincinnati, Ohio : South-Western Thomson Learning, c2002. PY - 2002 UR - https://library.korea.ac.kr/detail/?cid=CAT000001071722&ctype=m