TY - BOOK TI - Brand asset management : driving profitable growth through your brands 1st ed AU - Davis, Scott, 1964-. SN - 0787950777 (acid-free paper) PB - Jossey-Bass PP - San Francisco : Jossey-Bass, c2000. PY - 2000 UR - https://library.korea.ac.kr/detail/?cid=CAT000001064756&ctype=m