TY - BOOK TI - Advertising 4th ed AU - Norris, James S., 1915- SN - 0130160563 PB - Prentice Hall PP - Englewood Cliffs, NJ : Prentice Hall, c1990. PY - 1990 UR - https://library.korea.ac.kr/detail/?cid=CAT000000907846&ctype=m