TY - BOOK TI - Essentials of CRM: a guide to customer relationship management AU - Bergeron, Bryan P. SN - 0471206032 (pbk. : alk. paper) PB - Wiley PP - New York : Wiley , c2002. PY - 2002 UR - https://library.korea.ac.kr/detail/?cid=CAT000000799519&ctype=m