TY - BOOK TI - Building data mining applications for CRM AU - Berson, Alex. AU - Smith, Stephen , 1953- AU - Thearling, Kurt. SN - 0071344446 PB - McGraw-Hill PP - New York : McGraw-Hill, c2000. PY - 2000 UR - https://library.korea.ac.kr/detail/?cid=CAT000000678322&ctype=m