TY - BOOK TI - Essentials of advertising strategy 3rd ed AU - Schultz, Don E. AU - Tannenbaum, Stanley I. AU - Allison, Anne. SN - 084423527X PB - NTC Business Books PP - Lincolnwood, Ill. : NTC Business Books, c1996. PY - 1996 UR - https://library.korea.ac.kr/detail/?cid=CAT000000589450&ctype=m