TY - BOOK TI - Advertising : principles and practice 2nd ed., Annotated instructor's ed. AU - Wells, William, 1926- AU - Burnett, John , 1944- AU - Moriarty, Sandra E. (Sandra Ernst) AU - Pearce, Charles (R. Charles) SN - 0130162132 PB - Prentice Hall PP - Englewood Cliffs, N.J. : Prentice Hall, c1992. PY - 1992 UR - https://library.korea.ac.kr/detail/?cid=CAT000000477005&ctype=m