TY - BOOK TI - Consumer behavior and marketing strategy 4th ed AU - Peter, J. Paul. AU - Olson, Jerry C. (Jerry Corrie), 1944- AU - Peter, J. Paul. SN - 0256139040 PB - Irwin PP - Chicago : Irwin, c1996. PY - 1996 UR - https://library.korea.ac.kr/detail/?cid=CAT000000472116&ctype=m