TY - BOOK TI - The new positioning : the latest on the world's #1 business strategy AU - Trout, Jack. AU - Rivkin, Steve, 1947-. AU - Ries, Al. SN - 0070652910 (hbk.) PB - McGraw-Hill PP - New York : McGraw-Hill, 1965. PY - 1965 UR - https://library.korea.ac.kr/detail/?cid=CAT000000450041&ctype=m