TY - BOOK TI - Fundamentals of advertising 6th ed AU - Rowse, Edward James. AU - Nolan, Carroll Anthony , 1906-, joint author. PB - South-western Pub. Co PP - Cincinnati : South-western Pub. Co. , [1957]. PY - 1957 UR - https://library.korea.ac.kr/detail/?cid=CAT000000049536&ctype=m