상세정보

기술의 발전에 따라 많은 연구자들은 디지털 전환의 중요성을 조명했지만 아직 그에 대한 실용적인 도입 지식이 부족하다. 본 논문에서는 디지털 통합이 기업의 성과에 미치는 확인하였다. 기존 문헌들을 기반으로 디지털 통합이 정보의 흐름을 높이고 이를 통해 기업의 성과에 기여한다는 가설을 세웠다. 또한 기업의 사내 문화와 공급망 간의 관계가 디지털 통합의 영향을 조절한다고 주장한다. 총 222개의 설문 표본을 통해, 디지털 통합이 기업 성과에 미치는 영향을 확인하였으며 결과들로 하여금 디지털 통합에 관한 해석을 이야기하고 있다.

Along with the technological development, many researchers are highlighting the importance of digital transformation, but we still lack its nature and practically implementation knowledge. In this paper, we identify how digital integration impacts firm performance. Drawing from prior literature, we hypothesize that digital integration increases the degree of information flow and results in greater time-based performance. Additionally, we also posit that corporate culture and buyer-seller relationship moderates the impacts of digital integration. Through a 222-sample size survey, the impact of digital integration on firm performance will be examined and the result will guide managerial implications for digital integration.

ABSTRACT	I
국문 초록	II
TABLE OF CONTENTS	III
LIST OF TABLES	V
LIST OF FIGURES	VI
CHAPTER 1. INTRODUCTION	1
CHAPTER 2. ORGANIZING AND FORMATTING	3
 2.1 Digital Transformation (DX)	3
 2.2 Digital Business Capability	4
 2.3 Integration Strategy	6
 2.4 Information Flow	9
 2.5 Time-Based Performance	11
CHAPTER 3. THEORETICAL FRAMEWORK	12
 3.1 The Effect of Digital Integration on Information Flow	12
  3.1.1 Internal Digital Integration	12
  3.1.2 External Digital Integration	13
 3.2 The Effect of Information Sharing Over Time-Based Performance	14
  3.2.1 Information Sharing within Firm	14
  3.2.2 Information Sharing between Supply Chain Members	16
 3.3 The Moderating Effect of Corporate Culture	17
 3.4 The Moderating Effect of Buyer-Seller Relationship	19
CHAPTER 4. RESEARCH METHODOLOGY	21
 4.1 Sampling and Data Collection	21
 4.2 Questionnaire	21
 4.3 Measurements	22
CHAPTER 5. ANALYSIS	25
 5.1 Confirmatory Factor Analysis	25
 5.2 Structural Equation Modeling	27
  5.2.1 The Impact of Digital Integration on Information Flow	27
  5.2.2 The Impact of Information Flow on Time-based performance	28
  5.2.3 The Moderating Effect of Corporate Culture	30
  5.2.4 The Moderating Effect of Buyer-seller relationship	31
CHAPTER 6. DISCUSSION	32
 6.1 Contributions	34
 6.2 Managerial Implications	36
 6.3 Limitations and Future Research Direction	37
REFERENCE	39
APPENDIX	45
 Appendix A. Measurement literature	45
 Appendix B. Result tables	50
 Appendix C. Plots in R	52
 Appendix D. Survey	54