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| 100 | 1 | ▼a 이민선 |
| 245 | 1 0 | ▼a Value creation and value capture in E-commerce transaction platform startup performance ▼h [전자자료] / ▼d Minsun Lee |
| 246 | 1 1 | ▼a 가치 창출 및 수익 모델이 이커머스 거래 플랫폼 스타트업의 성과에 미치는 영향 |
| 260 | ▼a 서울 : ▼b 고려대학교 대학원, ▼c 2023 | |
| 300 | ▼a 전자책 1책(74 p.) : ▼b 삽화, 도표 | |
| 500 | ▼a 지도교수: 남대일 | |
| 500 | ▼a 본표제는 표제면 이미지의 표제임 | |
| 500 | ▼a 부록수록 | |
| 502 | 1 | ▼a 학위논문(박사)-- ▼b 고려대학교 대학원, ▼c 경영학과, ▼d 2023. 2 |
| 504 | ▼a 참고문헌: p. 61-71 | |
| 653 | ▼a value creation ▼a value capture ▼a e-commerce transaction platform startup ▼a transaction cost theory ▼a trustworthiness ▼a platform business model | |
| 900 | 1 0 | ▼a Lee, Minsun, ▼e 저 |
| 900 | 1 0 | ▼a 남대일, ▼d 1973-, ▼e 지도교수 ▼0 AUTH(211009)11409 |
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Electronic Information
| No. | Title | Service |
|---|---|---|
| 1 | Value creation and value capture in E-commerce transaction platform startup performance [전자자료] (23회 열람) |
View PDF Abstract Table of Contents |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/e-Book Collection/ | Call Number CT 0510 6YB2 607 | Accession No. E13000137 | Availability Loan can not(reference room) | Due Date | Make a Reservation | Service |
Contents information
Abstract
Platform business models have been widely discussed in the literature and applied within the last decade. Nevertheless, a clear understanding of the value creation and value capture of e-commerce transaction platform startups does not yet exist. Based on the notion that platform governance is one of the sources of value creation, the current research suggests quality-based value creation with the platform owner’s control. Moreover, with value capture types as moderating variables, this research shows the effects of value creation and value capture on startup performance. The data used in this research consists of 200 early-stage transaction platform startups founded from 2015 to 2019. This study can be used to improve the understanding of mechanisms of e-commerce transaction platform business success from the business model perspective.
Table of Contents
ABSTRACT i 국문 초록 ii TABLE OF CONTENTS iv LIST OF TABLES vi LIST OF FIGURES vii CHAPTER 1. INTRODUCTION 1 CHAPTER 2. BACKGROUND 6 2.1 E-commerce Transaction Platform Businesses 6 2.1.1 Definition of e-commerce transaction platform business 6 2.1.2 E-commerce transaction platform business mechanism 11 2.2 E-commerce Transaction Platform Business Startups 14 2.3 Value Creation and Value Capture on E-Commerce Transaction Platforms 15 CHAPTER 3. THEORY AND HYPOTHESES 18 3.1 Transaction Cost Theory and Value Creation on E-Commerce Transaction Platforms 18 3.2 Trustworthiness in the E-Commerce Transaction Platform Context 21 3.3 Trustworthiness by Platform Control 23 3.4 Trustworthiness and E-Commerce Transaction Platform Business Startup Performance 28 3.5 Effective Curation and E-Commerce Transaction Platform Business Startup Performance 29 3.6 Capturing Values on E-Commerce Transaction Platforms 33 3.6.1 Capturing value via a service fee model 35 3.6.2 Capturing value via advertising model 37 CHAPTER 4. METHODS 38 4.1 Data and Sample 38 4.2 Variables 40 4.2.1 Dependent variables 41 4.2.2 Independent variables 41 4.2.3 Moderating variables 42 4.2.4 Control variables 43 4.2.5 Analytical strategy 44 CHAPTER 5. RESULTS 45 5.1 Descriptive Statistics and Correlation 45 5.2 Main Results 48 5.3 Robustness Check 51 CHAPTER 6. DISCUSSION 55 CHAPTER 7. CONCLUSION 61 REFERENCES 62 APPENDICES 73 A. Q-Q Plot of Funding Amount 73 B. Value Creation Keywords 73 C. Topic Modeling Results 74
