| 000 | 00000nam c2200205 c 4500 | |
| 001 | 000046145354 | |
| 005 | 20230524091835 | |
| 006 | m d | |
| 007 | cr | |
| 008 | 221222s2023 ulka obmAC 000c eng | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 085 | 0 | ▼a 0510 ▼2 KDCP |
| 090 | ▼a 0510 ▼b 6B2 ▼c 2336 | |
| 100 | 1 | ▼a Xu, Zili |
| 245 | 1 0 | ▼a Unifying model of conjoint analysis and MCDM ▼h [전자자료] : ▼b focused on music streaming services / ▼d Zili Xu |
| 260 | ▼a Seoul : ▼b Graduate School, Korea University, ▼c 2023 | |
| 300 | ▼a 전자책 1책(35 p.) : ▼b 천연색삽화 | |
| 500 | ▼a 지도교수: 임호순 | |
| 500 | ▼a 본표제는 표제면 이미지의 표제임 | |
| 502 | 0 | ▼a 학위논문(석사)-- ▼b 고려대학교 대학원, ▼c 경영학과, ▼d 2023. 2 |
| 504 | ▼a 참고문헌 수록 | |
| 653 | ▼a Music streaming ▼a MCDM ▼a conjoint analysis | |
| 900 | 1 0 | ▼a 임호순, ▼g 任浩淳, ▼d 1963-, ▼e 지도교수 ▼0 AUTH(211009)38996 |
| 900 | 1 0 | ▼a Rhim, Hosun, ▼e 지도교수 |
| 945 | ▼a ITMT | |
| 991 | ▼a E-Book(학위논문) ▼w (DCOLL211009)000000270935 |
전자정보
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/e-Book 컬렉션/ | 청구기호 CT 0510 6B2 2336 | 등록번호 E13000119 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
초록
In this study, we present a model unifying conjoint analysis and MCDM. Attributes of conjoint analysis are configured using the text mining method. We analyzed the web texts through the natural language processing algorithm to extract attributes of conjoint models from online user comments. Profiles of the conjoint analysis model are compared to obtain multiple objective for decision making. Subjective weights are assigned through a survey method to form a unified model. We generate the market share through market simulation in conjoint analysis, and further improve the best alternative by fine-tuning the criteria to arrive at the final decision.
목차
Abstract 1 1. Introduction 3 2. Literature review 5 2.1 Text mining 5 2.2 Conjoint analysis 6 2.3 MCDM 7 3. The model 8 4. Example setting 14 5. Discussion 31 References 33
