| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000046143899 | |
| 005 | 20230315125545 | |
| 008 | 230315s2023 enka b 001 0 eng d | |
| 020 | ▼a 9781529781212 (pbk.) | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 050 | 4 | ▼a HF5415.123 ▼b .E4 2023 |
| 082 | 0 4 | ▼a 658.8/02 ▼2 23 |
| 084 | ▼a 658.802 ▼2 DDCK | |
| 090 | ▼a 658.802 ▼b E28m4 | |
| 100 | 1 | ▼a Egan, John, ▼d 1952-. |
| 245 | 1 0 | ▼a Marketing communications / ▼c John Egan. |
| 250 | ▼a 4th ed. | |
| 260 | ▼a London : ▼b Sage, ▼c 2023. | |
| 300 | ▼a 415 p. : ▼b col. ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Communication in marketing. |
| 650 | 0 | ▼a Marketing. |
| 650 | 0 | ▼a Advertising. |
| 945 | ▼a ITMT |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 658.802 E28m4 | Accession No. 111877757 | Availability In loan | Due Date 2023-06-19 | Make a Reservation Available for Reserve | Service |
Contents information
Table of Contents
Essentials of Marketing Communications Marketing Communications: Past and Present Marketing Communications Theory Buying Behaviour Brand Communications Managing Campaigns, Media Planning and Research Marketing Communications Strategy and Planning Understanding Marketing Research Campaign Tactics and Management Campaign Media and Media Planning Marketing Communications Mix and Omni-Channels Advertising The Internet and the Growth of Digital Marketing Social Media Sales Promotion Public Relations and Corporate Communications Sponsorship & Product Placement Personal Selling, Point of Sale, Supportive Communications and Direct Marketing Employer/Employee Branding and Internal Communications Marketing Channels and Business-to-Business Communications Industry and Ethics in a Global Context Global Marketing Communications Ethical Marketing and the Regulatory Environment The Communications Industry
