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20230222103655 |
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230222s2022 enka b 001 0 eng |
| 010 |
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▼a 2021020151
|
| 020 |
|
▼a 9780367819781
▼q (hardback)
|
| 020 |
|
▼a 9780367819798
▼q (paperback)
|
| 020 |
|
▼z 9781003011163
▼q (ebook)
|
| 035 |
|
▼a (KERIS)REF000019569829
|
| 040 |
|
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d 211009
|
| 042 |
|
▼a pcc
|
| 050 |
0
0
|
▼a HF5415.32
▼b .V475 2022
|
| 082 |
0
0
|
▼a 658.8/3
▼2 23
|
| 084 |
|
▼a 658.83
▼2 DDCK
|
| 090 |
|
▼a 658.83
▼b V514c2
|
| 100 |
1
|
▼a Verhoef, Peter C.,
▼e author.
|
| 245 |
1
0
|
▼a Creating value with data analytics in marketing :
▼b mastering data science /
▼c Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa.
|
| 250 |
|
▼a 2nd ed.
|
| 260 |
|
▼a London ;
▼a New York, NY :
▼b Routledge, Taylor & Francis Group,
▼c 2022.
|
| 264 |
1
|
▼a London ;
▼a New York, NY :
▼b Routledge, Taylor & Francis Group,
▼c 2022.
|
| 300 |
|
▼a xxii, 314 p. :
▼b ill. (some col.) ;
▼c 26 cm.
|
| 336 |
|
▼a text
▼b txt
▼2 rdacontent
|
| 337 |
|
▼a unmediated
▼b n
▼2 rdamedia
|
| 338 |
|
▼a volume
▼b nc
▼2 rdacarrier
|
| 500 |
|
▼a Previous edition: Creating value with big data analytics.
|
| 504 |
|
▼a Includes bibliographical references and index.
|
| 650 |
0
|
▼a Consumer profiling.
|
| 650 |
0
|
▼a Big data.
|
| 650 |
0
|
▼a Marketing
▼x Data processing.
|
| 700 |
1
|
▼a Kooge, Edwin,
▼e author.
|
| 700 |
1
|
▼a Walk, Natasha,
▼e author.
|
| 700 |
1
|
▼a Wieringa, Jaap E.,
▼e author.
|
| 945 |
|
▼a ITMT
|
