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New products management / 12th ed., International students ed

New products management / 12th ed., International students ed (Loan 2 times)

Material type
단행본
Personal Author
Crawford, C. Merle (Charles Merle), 1924-. Di Benedetto, C. Anthony.
Title Statement
New products management / Merle Crawford, C. Anthony Di Benedetto.
판사항
12th ed., International students ed.
Publication, Distribution, etc
New York :   McGraw-Hill Education,   c2021.  
Physical Medium
xvii, 494 p. : ill., charts ; 24 cm.
ISBN
9781260575088
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
New products --Management.
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001 000046129313
005 20220928104719
008 220927s2021 nyuad b 001 0 eng d
020 ▼a 9781260575088
035 ▼a (KERIS)BIB000015939811
040 ▼a 211061 ▼c 211061 ▼d 211009
082 0 4 ▼a 658.5/75 ▼2 23
084 ▼a 658.575 ▼2 DDCK
090 ▼a 658.575 ▼b C899n12
100 1 ▼a Crawford, C. Merle ▼q (Charles Merle), ▼d 1924-.
245 1 0 ▼a New products management / ▼c Merle Crawford, C. Anthony Di Benedetto.
250 ▼a 12th ed., International students ed.
260 ▼a New York : ▼b McGraw-Hill Education, ▼c c2021.
300 ▼a xvii, 494 p. : ▼b ill., charts ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a New products ▼x Management.
700 1 ▼a Di Benedetto, C. Anthony.
945 ▼a ITMT

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.575 C899n12 Accession No. 111869659 Availability In loan Due Date 2022-12-03 Make a Reservation Available for Reserve R Service M

Contents information

Book Introduction

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance andinterest to new product managers.

Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers. Past adopters of New Products Management will notice major changes in this edition. While there are some changes in virtually every chapter, some of the most substantialchanges are as follows:1.We have made major additions and updates to the cases to provide more plentifuland more current examples.

We retired several cases from the previous edition,wrote many new cases, and thoroughly updated many others. New casesfor this edition include: Oculus Rift, Adidas Parley sustainable running shoes,Google Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibilityat Starbucks, and many others. As always, we aim to offer a mix of high techproducts and consumer products and services in the set of cases.

2.In addition, we have substantially updated examples throughout the text whereverpossible.We try to make use of illustrative examples that will resonate withtoday's students wherever possible. Of course, we welcome the reader's commentsand suggestions for improvement. 3.There continues to be much new research in new products, and we have tried tostay current on all of these topics.

Readers will notice new or expanded coverageof portfolio management, value curve creation, the TRIZ method, crowd-sourcing,crowdfunding,observational research, open innovation, organizational structure,3D modeling, beta testing, sustainable product development, and frugalinnovation,among other topics. 4.We continue the practice of referencing Web sites of interest throughout thetext,and we have added the web addresses for several useful YouTube videosand other resources.


Information Provided By: : Aladin

Table of Contents

PART ONE
Overview and Opportunity Identification/Selection
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products


PART TWO
Concept Generation
4. The Product Concept and Ready-Made New Product Ideas
5. New Product Ideas: The Problem Find-Solve Approach
6. New Product Ideas: Analytical Attribute Approaches


PART THREE
Concept/Project Evaluation
7. Concept Evaluation and Testing
8. The Full Screen
9. Sales Forecasting and Financial Analysis
10. Product Protocol


PART FOUR
Development
11. Design
12. Development Team Management
13. Product Use Testing


PART FIVE
Launch
14. Strategic Launch Planning
15. Implementation of the Strategic Plan
16. Market Testing
17. Launch Management
18. Public Policy Issues


APPENDIXES
A Sources of Ideas Already Generated
B Other Techniques of Concept Generation

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