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New products management / 12th ed., International students ed

New products management / 12th ed., International students ed (2회 대출)

자료유형
단행본
개인저자
Crawford, C. Merle (Charles Merle), 1924-. Di Benedetto, C. Anthony.
서명 / 저자사항
New products management / Merle Crawford, C. Anthony Di Benedetto.
판사항
12th ed., International students ed.
발행사항
New York :   McGraw-Hill Education,   c2021.  
형태사항
xvii, 494 p. : ill., charts ; 24 cm.
ISBN
9781260575088
서지주기
Includes bibliographical references and index.
일반주제명
New products --Management.
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020 ▼a 9781260575088
035 ▼a (KERIS)BIB000015939811
040 ▼a 211061 ▼c 211061 ▼d 211009
082 0 4 ▼a 658.5/75 ▼2 23
084 ▼a 658.575 ▼2 DDCK
090 ▼a 658.575 ▼b C899n12
100 1 ▼a Crawford, C. Merle ▼q (Charles Merle), ▼d 1924-.
245 1 0 ▼a New products management / ▼c Merle Crawford, C. Anthony Di Benedetto.
250 ▼a 12th ed., International students ed.
260 ▼a New York : ▼b McGraw-Hill Education, ▼c c2021.
300 ▼a xvii, 494 p. : ▼b ill., charts ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a New products ▼x Management.
700 1 ▼a Di Benedetto, C. Anthony.
945 ▼a ITMT

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.575 C899n12 등록번호 111869659 도서상태 대출중 반납예정일 2022-12-19 예약 예약가능 R 서비스 M

컨텐츠정보

책소개

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance andinterest to new product managers.

Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers. Past adopters of New Products Management will notice major changes in this edition. While there are some changes in virtually every chapter, some of the most substantialchanges are as follows:1.We have made major additions and updates to the cases to provide more plentifuland more current examples.

We retired several cases from the previous edition,wrote many new cases, and thoroughly updated many others. New casesfor this edition include: Oculus Rift, Adidas Parley sustainable running shoes,Google Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibilityat Starbucks, and many others. As always, we aim to offer a mix of high techproducts and consumer products and services in the set of cases.

2.In addition, we have substantially updated examples throughout the text whereverpossible.We try to make use of illustrative examples that will resonate withtoday's students wherever possible. Of course, we welcome the reader's commentsand suggestions for improvement. 3.There continues to be much new research in new products, and we have tried tostay current on all of these topics.

Readers will notice new or expanded coverageof portfolio management, value curve creation, the TRIZ method, crowd-sourcing,crowdfunding,observational research, open innovation, organizational structure,3D modeling, beta testing, sustainable product development, and frugalinnovation,among other topics. 4.We continue the practice of referencing Web sites of interest throughout thetext,and we have added the web addresses for several useful YouTube videosand other resources.


정보제공 : Aladin

목차

PART ONE
Overview and Opportunity Identification/Selection
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products


PART TWO
Concept Generation
4. The Product Concept and Ready-Made New Product Ideas
5. New Product Ideas: The Problem Find-Solve Approach
6. New Product Ideas: Analytical Attribute Approaches


PART THREE
Concept/Project Evaluation
7. Concept Evaluation and Testing
8. The Full Screen
9. Sales Forecasting and Financial Analysis
10. Product Protocol


PART FOUR
Development
11. Design
12. Development Team Management
13. Product Use Testing


PART FIVE
Launch
14. Strategic Launch Planning
15. Implementation of the Strategic Plan
16. Market Testing
17. Launch Management
18. Public Policy Issues


APPENDIXES
A Sources of Ideas Already Generated
B Other Techniques of Concept Generation

관련분야 신착자료

장은미 (2021)