| 000 | 00000nam c2200205 c 4500 | |
| 001 | 000046126959 | |
| 005 | 20230626130143 | |
| 007 | ta | |
| 008 | 220630s2022 ulkd bmAC 000c eng | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 085 | 0 | ▼a 0510 ▼2 KDCP |
| 090 | ▼a 0510 ▼b 6X6 ▼c 1926 | |
| 100 | 1 | ▼a Jang, Juhee |
| 245 | 1 1 | ▼a (The) activation plan of the E-commerce market in Indonesia / ▼d Juhee Jang |
| 260 | ▼a Seoul : ▼b Graduate School of International Studies, Korea University, ▼c 2022 | |
| 300 | ▼a vii, 71장 : ▼b 도표 ; ▼c 26 cm | |
| 500 | ▼a 지도교수: 김정호 | |
| 500 | ▼a 부록수록 | |
| 502 | 0 | ▼a 학위논문(석사)-- ▼b 고려대학교 국제대학원, ▼c 국제학과, ▼d 2022. 8 |
| 504 | ▼a 참고문헌: 장 52-65 | |
| 530 | ▼a PDF 파일로도 이용가능; ▼c Requires PDF file reader(application/pdf) | |
| 653 | ▼a Southeast Asia ▼a Indonesia ▼a Digital economy ▼a AHP analysis ▼a E-commerce | |
| 776 | 0 | ▼t The Activation Plan of the E-commerce Market in Indonesia ▼w (DCOLL211009)000000268736 |
| 900 | 1 0 | ▼a 김정호, ▼g 金廷鎬, ▼d 1962-, ▼e 지도교수 ▼0 AUTH(211009)151712 |
| 900 | 1 0 | ▼a Kim, Jung-Ho, ▼e 지도교수 |
| 945 | ▼a ITMT |
Electronic Information
| No. | Title | Service |
|---|---|---|
| 1 | (The) activation plan of the E-commerce market in Indonesia (19회 열람) |
View PDF Abstract Table of Contents |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Centennial Digital Library/Thesis/ | Call Number 0510 6X6 1926 | Accession No. 163082886 | Availability Available | Due Date | Make a Reservation | Service |
| No. 2 | Location Centennial Digital Library/Thesis/ | Call Number 0510 6X6 1926 | Accession No. 163082887 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Abstract
With the development of the digital economy worldwide, e-commerce has been one of the key growth drivers in economic advancement. The pandemic has also fueled the growth of the e-commerce field as individuals are unable to go outside freely. Especially, Southeast Asia has become an emerging market due to the growing Internet and mobile penetration rate and the number of young generations. Southeast Asia, Indonesia in particular, shows significant growth potential in this sector. This thesis analyzes several factors for activating Indonesia’s e-commerce industry. It aims to search for the optimal path to develop the e-commerce field in the near future. It utilized Analytic Hierarchy Process (AHP) analysis; thirty-six experts working for e-commerce companies, universities, and associations participated in the survey. The results from the AHP method show that customer satisfaction is the most important criterion in developing the e-commerce market in Indonesia, followed by technology, human resources, and the government accounted for the lowest proportion. Considering the sub-criteria, assurance within customer satisfaction came out as the most important criterion. This finding is expected to provide valuable insight for Indonesia trying to develop the digital economy, especially in the e-commerce industry.
Table of Contents
Ι. Introduction 1 Ⅱ. Literature Review 7 2.1. Technology 8 2.1.1. Telecommunications Infrastructure 8 2.1.2. Payment 10 2.1.3. Big Data Analysis 11 2.2. Government 12 2.2.1. Taxation 13 2.2.2. Policy 14 2.2.3. Economic Growth of the Middle-Class 15 2.3. Human Resources 17 2.3.1. Expert Knowledge 18 2.3.2. Training and Education 19 2.3.3. Recruitment 20 2.4. Customer Satisfaction 20 2.4.1. Website Design 21 2.4.2. Customer Service 22 2.4.3. Assurance 23 Ⅲ. Research Methodology 25 3.1. Definition of AHP 25 3.2. Steps of AHP 26 3.3. Original Survey 28 3.4. Data Collection 33 Ⅳ. Analysis 36 4.1. Analysis of the Findings 36 4.2. Discussion 40 Ⅴ. Conclusions and Limitations 47 References 52 Appendix 66
