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Wanting : the power of mimetic desire in everyday life / 1st ed

Wanting : the power of mimetic desire in everyday life / 1st ed

자료유형
단행본
개인저자
Burgis, Luke, author.
서명 / 저자사항
Wanting : the power of mimetic desire in everyday life / Luke Burgis.
판사항
1st ed.
발행사항
New York :   St. Martin's Press,   2021.  
형태사항
xxv, 273 p. : ill. ; 25 cm.
ISBN
9781250262486
요약
"Wanting is a groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. As an undergraduate studying philosophy at Stanford, Peter Thiel met French polymath René Girard and was introduced to his theory of "mimetic desire"-the idea that most human wanting comes from imitating what other people desire, rather than from an innate sense of need. Inducted into the Académie Française as the "Darwin of the social sciences," Girard is largely unknown outside academic circles. But because of Girard, Thiel knew that Facebook would thrive because it offered a window into people's curated presentation of the best parts of their lives, thereby satisfying our need to look for "models" who tell us what to desire. According to Girard, each of us is surrounded by people who generate, shape, and manipulate our desires at every turn. Mimetic desire is no mere tool of advertisers but a reality that affects our daily lives in romance, work, fitness, politics, and parenting. Mimetic desire is a secret, unacknowledged, sophisticated form of adult imitation that drives a larger degree of human behavior than anybody ever realized. The consequences of mimetic desire are startling. Because people learn to want what other people want, they are easily drawn into rivalries and conflict. According to Girard, people don't fight because they want different things; they fight because, through mimetic desire, they start to want the same things. But mimetic desire does not have to be in control. We are free to choose. And those who understand mimetic desire have a tremendous advantage over those who don't-they can use it for good or for ill. Drawing on his experience as an entrepreneur, teacher, and student of classical philosophy and theology, Luke Burgis shows how to counteract the mimetic forces of the market by turning blind wanting into intentional wanting-not by trying to rid ourselves of desire, but by desiring differently. Intentional desire is what propels us to create a better world. Burgis shows how to achieve more independence from trends and bubbles, how to feel more in control of the things we want, and ultimately how to find more meaning in our work and life by grounding them in desires that will never fade away"--
서지주기
Includes bibliographical references and index.
일반주제명
Desire. Imitation. Basic needs --Psychological aspects.
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040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d 211009
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100 1 ▼a Burgis, Luke, ▼e author.
245 1 0 ▼a Wanting : ▼b the power of mimetic desire in everyday life / ▼c Luke Burgis.
250 ▼a 1st ed.
260 ▼a New York : ▼b St. Martin's Press, ▼c 2021.
264 1 ▼a New York : ▼b St. Martin's Press, ▼c [2021]
300 ▼a xxv, 273 p. : ▼b ill. ; ▼c 25 cm.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a unmediated ▼b n ▼2 rdamedia
338 ▼a volume ▼b nc ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
520 ▼a "Wanting is a groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. As an undergraduate studying philosophy at Stanford, Peter Thiel met French polymath René Girard and was introduced to his theory of "mimetic desire"-the idea that most human wanting comes from imitating what other people desire, rather than from an innate sense of need. Inducted into the Académie Française as the "Darwin of the social sciences," Girard is largely unknown outside academic circles. But because of Girard, Thiel knew that Facebook would thrive because it offered a window into people's curated presentation of the best parts of their lives, thereby satisfying our need to look for "models" who tell us what to desire. According to Girard, each of us is surrounded by people who generate, shape, and manipulate our desires at every turn. Mimetic desire is no mere tool of advertisers but a reality that affects our daily lives in romance, work, fitness, politics, and parenting. Mimetic desire is a secret, unacknowledged, sophisticated form of adult imitation that drives a larger degree of human behavior than anybody ever realized. The consequences of mimetic desire are startling. Because people learn to want what other people want, they are easily drawn into rivalries and conflict. According to Girard, people don't fight because they want different things; they fight because, through mimetic desire, they start to want the same things. But mimetic desire does not have to be in control. We are free to choose. And those who understand mimetic desire have a tremendous advantage over those who don't-they can use it for good or for ill. Drawing on his experience as an entrepreneur, teacher, and student of classical philosophy and theology, Luke Burgis shows how to counteract the mimetic forces of the market by turning blind wanting into intentional wanting-not by trying to rid ourselves of desire, but by desiring differently. Intentional desire is what propels us to create a better world. Burgis shows how to achieve more independence from trends and bubbles, how to feel more in control of the things we want, and ultimately how to find more meaning in our work and life by grounding them in desires that will never fade away"-- ▼c Provided by publisher.
650 0 ▼a Desire.
650 0 ▼a Imitation.
650 0 ▼a Basic needs ▼x Psychological aspects.
945 ▼a ITMT

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
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루크 버기스(지은이)

미국의 기업가이자 베스트셀러 작가. 뉴욕대 스턴비즈니스스쿨을 졸업했으며, 교황청립 성십자가대학교에서 철학과 신학을 공부했다. 그는 월스트리트의 투자 은행 및 사모펀드 분야에서 짧게 경력을 쌓은 후 23세의 젊은 나이에 첫 식품 스타트업을 시작했으며 <비즈니스 위크>가 선정한 ‘25세 이하 기업가’에 꼽히기도 했다. 그 외에도 세 개의 스타트업을 설립하여 높은 잠재력과 지속가능한 성장성을 바탕으로 회사를 성공적으로 이끌었다. 사회적, 문화적 사명에 입각한 기업가로 명성을 쌓고 있는 그는 이 책을 통해 우리의 욕망이 자발적으로 존재하는 것이 아니라 다른 사람이 원하는 것을 따라 이루어진 것이라는 인식의 전환을 촉구한다. 인간을 움직이는 동인에 대한 복잡하고 미묘한 이론을 생생한 사례와 연결해 누구나 실천할 수 있는 전술 목록처럼 펼쳐 보이는 그는, 욕망 메커니즘에 대한 정확한 이해를 바탕으로 어떻게 하면 일상과 비즈니스에서 새로운 기회를 찾아낼 수 있는지를 안내한다. 이 책은 출간 즉시 아마존, 뉴욕타임스 베스트셀러에 올랐으며, 인간 욕망에 관한 가장 완벽한 해독서라는 극찬과 함께 글로벌 기업 CEO들과 세계적인 석학들로부터 호평을 받았다. 아마존 에디터픽 논픽션, <파이낸셜타임스> 이달의 비즈니스북, ‘넥스트 빅 아이디어 클럽’의 꼭 읽어야 할 책으로 선정되었다.

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