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Corporate explorer : how corporations beat startups at the innovation game

Corporate explorer : how corporations beat startups at the innovation game

Material type
단행본
Personal Author
Binns, Andrew, (Managing principal), author. O'Reilly, Charles A., author. Tushman, Michael, author.
Title Statement
Corporate explorer : how corporations beat startups at the innovation game / Andrew Binns, Charles A O'Reilly, and Michael Tushman.
Publication, Distribution, etc
Hoboken, New Jersey :   Wiley,   [2022].  
Physical Medium
xiii, 242 p. : ill. ; 24 cm.
ISBN
9781119838326
요약
"The probability of failure in corporate innovation outside of a firm's core business is staggeringly high. Yet, the vast majority of existing books about innovation focus on startups and their entrepreneurs, methodologies, and ecosystems. Few, if any, focus on corporate innovation, those leaders who champion it, and how to maximize their chances of success. Corporate Explorer fills this gap. In January 2021 alone, there were over 10,000 Google searches for business innovation. Innovation is as much about method, strategy, organization, and culture, as it is about leadership and individual leaders. At the center of every story of corporate innovation is a 'Corporate Explorer' who dares to go where others do not, a leader capable of closing the gap between knowing what needs to be done to grow new businesses and actually doing so. We are living in a time of unparalleled disruption that has been heightened by Covid-19 and the digital revolution that is taking place across industries. Managers see these opportunities and know that firms that innovate during times of crisis are more successful in the long term than those that do not. This book gives them practical guidance for how they can act on these instincts, help their firms succeed, and grow their own careers."--
General Note
Includes index.  
Subject Added Entry-Topical Term
Technological innovations. Creative ability in business. Corporations. New business enterprises.
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035 ▼a (KERIS)REF000019717545
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100 1 ▼a Binns, Andrew, ▼c (Managing principal), ▼e author.
245 1 0 ▼a Corporate explorer : ▼b how corporations beat startups at the innovation game / ▼c Andrew Binns, Charles A O'Reilly, and Michael Tushman.
260 ▼a Hoboken, New Jersey : ▼b Wiley, ▼c [2022].
264 1 ▼a Hoboken, New Jersey : ▼b Wiley, ▼c [2022]
300 ▼a xiii, 242 p. : ▼b ill. ; ▼c 24 cm.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a unmediated ▼b n ▼2 rdamedia
338 ▼a volume ▼b nc ▼2 rdacarrier
500 ▼a Includes index.
520 ▼a "The probability of failure in corporate innovation outside of a firm's core business is staggeringly high. Yet, the vast majority of existing books about innovation focus on startups and their entrepreneurs, methodologies, and ecosystems. Few, if any, focus on corporate innovation, those leaders who champion it, and how to maximize their chances of success. Corporate Explorer fills this gap. In January 2021 alone, there were over 10,000 Google searches for business innovation. Innovation is as much about method, strategy, organization, and culture, as it is about leadership and individual leaders. At the center of every story of corporate innovation is a 'Corporate Explorer' who dares to go where others do not, a leader capable of closing the gap between knowing what needs to be done to grow new businesses and actually doing so. We are living in a time of unparalleled disruption that has been heightened by Covid-19 and the digital revolution that is taking place across industries. Managers see these opportunities and know that firms that innovate during times of crisis are more successful in the long term than those that do not. This book gives them practical guidance for how they can act on these instincts, help their firms succeed, and grow their own careers."-- ▼c Provided by publisher.
650 0 ▼a Technological innovations.
650 0 ▼a Creative ability in business.
650 0 ▼a Corporations.
650 0 ▼a New business enterprises.
700 1 ▼a O'Reilly, Charles A., ▼e author.
700 1 ▼a Tushman, Michael, ▼e author.
945 ▼a ITMT

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 338.064 B614c Accession No. 111866043 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

찰스 오라일리(지은이)

스탠퍼드대학교 경영대학원 교수. 리더십, 조직 인구 통계 및 다양성, 문화, 임원 보상과 조직 혁신 및 변화에 대해 연구해왔다. 2001년 MBA 강의 우수교육상, 2010년 경영 아카데미 우수학자상을 수상했으며, 저서로는 《숨겨진 가치(Hidden Value)》, 《조직을 위한 리더십(Leadership for Organizations)》 등이 있다.

Andrew Binns(지은이)

Michael Tushman(지은이)

Information Provided By: : Aladin

Table of Contents

Preface and Acknowledgements

Section 1 - Strategic Ambition

Chapter 1: Innovation Advantage

Beating the Odds

Strategic Ambition

Innovation Disciplines

Ambidextrous Organization

Explore Leadership

Explorer not Entrepreneur

Chapter Summary

Chapter 2: Corporate Explorers in Action

Explorer''s insight

Purpose Driven

Investor Support

Manage Uncertainty

Chapter Summary

Chapter 3: Strategic Ambition

Emotion, Logic, Aspiration

License to Explore

Social Movement

Hunting Zones

Manifesto

Chapter Summary

Section 2 - Innovation Disciplines

Chapter 4: Ideation: generating ideas for new ventures

Idea Addiction

Solution Trap

Customer Discovery

High-value Customer Problems

Idea Generation

Chapter Summary

Chapter 5: Incubate - how Corporate Explorers learn through experimentation

Business Experiments

What needs to be true? (Hypothesis)

Run Experiments (Test)

Make sense of your results (Learn)

Run a new experiment (Iterate)

Follow the evidence (Decide)

Chapter Summary

Chapter 6: Scale - assembling the assets to build a new venture

Combining Assets

Customers, Capabilities, Capacity

Scaling Paths

Trigger Points

Chapter Summary

Section 3 - Ambidextrous Organization

Chapter 7: Explore Organization

Structure Options

Focused

Bottom Up

Top Down

Structure Decision

Chapter Summary

Chapter 8: Explore Business System

Integration Teams

Sales Team Integration

Corporate Functions

Resource Allocation

Feedforward Management System

Executive Attention

Chapter Summary

Chapter 9: Risk and Reward for the Corporate Explorer

Motivation puzzle

Venture Model

Shadow Stock

Long Term Incentives

Personal Risk

Corporate Explorers motivation

Chapter Summary

Section 4 - Explore Leadership

Chapter 10: Silent Killers of Exploration

Core Business System

Preserve Professional Identity

Avoid Risk

Optimize for short-term

Maximize Comfort

Hope?

Chapter Summary

Chapter 11: The Double Helix: How Corporate Explorers lead Innovation and Change

Future Organization

Storytellers

Social Network Leader

Insider or Outsider

Reputation manager

Chapter Summary

Chapter 12: Readiness to Act: leadership and scaling a new venture

Competing Commitments

Both/And Leadership

Productive tension

The Mirror

Courage

Passion

Chapter Summary

Appendix: Corporate Explorer Framework

Figures and Tables

Notes

About the Authors

Index

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