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E-commerce 2021-2022 : business, technology, society / 17th ed., Global ed

E-commerce 2021-2022 : business, technology, society / 17th ed., Global ed

Material type
단행본
Personal Author
Laudon, Kenneth C. Traver, Carol Guercio.
Title Statement
E-commerce 2021-2022 : business, technology, society / Kenneth C Laudon, Carol Guercio Traver.
판사항
17th ed., Global ed.
Publication, Distribution, etc
Harlow :   Pearson,   c2022.  
Physical Medium
910 p. : col. ill. ; 26 cm.
ISBN
9781292409313 (pbk.) 1292409312 (pbk.)
Bibliography, Etc. Note
Includes bibliographical references and index.
000 00000nam u2200205 a 4500
001 000046118949
005 20220620152426
008 220620s2022 enka b 001 0 engd
020 ▼a 9781292409313 (pbk.)
020 ▼a 1292409312 (pbk.)
035 ▼a (KERIS)BIB000016161776
040 ▼a 211062 ▼c 211062 ▼d 211009
082 0 4 ▼a 658.872 ▼2 23
084 ▼a 658.872 ▼2 DDCK
090 ▼a 658.872 ▼b L372 e
100 1 ▼a Laudon, Kenneth C.
245 1 0 ▼a E-commerce 2021-2022 : business, technology, society / ▼c Kenneth C Laudon, Carol Guercio Traver.
250 ▼a 17th ed., Global ed.
260 ▼a Harlow : ▼b Pearson, ▼c c2022.
300 ▼a 910 p. : ▼b col. ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references and index.
700 1 ▼a Traver, Carol Guercio.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.872 L372 e Accession No. 151359648 Availability Available Due Date Make a Reservation Service C M

Contents information

Book Introduction

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read,?E-commerce 2021: Business, Technology, and Society?is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire?16th edition?has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.


Information Provided By: : Aladin

Table of Contents

PART 1: INTRODUCTION TO E-COMMERCE??
The Revolution Is Just Beginning
E-commerce Business Models and Concepts?

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE??
E-commerce Infrastructure: The Internet, Web, and Mobile Platform?
Building an E-commerce Presence: Websites, Mobile Sites, and Apps?
E-commerce Security and Payment Systems?

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES??
E-commerce Marketing and Advertising Concepts?
Social, Mobile, and Local Marketing
Ethical, Social, and Political Issues in E-commerce?

PART 4: E-COMMERCE IN ACTION??
Online Retail and Services
Online Content and Media
Social Networks, Auctions, and Portals?
B2B E-commerce: Supply Chain Management and Collaborative Commerce?


Information Provided By: : Aladin

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