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E-commerce 2021-2022 : business, technology, society / 17th ed., Global ed

E-commerce 2021-2022 : business, technology, society / 17th ed., Global ed

자료유형
단행본
개인저자
Laudon, Kenneth C. Traver, Carol Guercio.
서명 / 저자사항
E-commerce 2021-2022 : business, technology, society / Kenneth C Laudon, Carol Guercio Traver.
판사항
17th ed., Global ed.
발행사항
Harlow :   Pearson,   c2022.  
형태사항
910 p. : col. ill. ; 26 cm.
ISBN
9781292409313 (pbk.) 1292409312 (pbk.)
서지주기
Includes bibliographical references and index.
000 00000nam u2200205 a 4500
001 000046118949
005 20220620152426
008 220620s2022 enka b 001 0 engd
020 ▼a 9781292409313 (pbk.)
020 ▼a 1292409312 (pbk.)
035 ▼a (KERIS)BIB000016161776
040 ▼a 211062 ▼c 211062 ▼d 211009
082 0 4 ▼a 658.872 ▼2 23
084 ▼a 658.872 ▼2 DDCK
090 ▼a 658.872 ▼b L372 e
100 1 ▼a Laudon, Kenneth C.
245 1 0 ▼a E-commerce 2021-2022 : business, technology, society / ▼c Kenneth C Laudon, Carol Guercio Traver.
250 ▼a 17th ed., Global ed.
260 ▼a Harlow : ▼b Pearson, ▼c c2022.
300 ▼a 910 p. : ▼b col. ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references and index.
700 1 ▼a Traver, Carol Guercio.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실/ 청구기호 658.872 L372 e 등록번호 151359648 도서상태 대출가능 반납예정일 예약 서비스 C M

컨텐츠정보

책소개

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read,?E-commerce 2021: Business, Technology, and Society?is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire?16th edition?has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.


정보제공 : Aladin

목차

PART 1: INTRODUCTION TO E-COMMERCE??
The Revolution Is Just Beginning
E-commerce Business Models and Concepts?

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE??
E-commerce Infrastructure: The Internet, Web, and Mobile Platform?
Building an E-commerce Presence: Websites, Mobile Sites, and Apps?
E-commerce Security and Payment Systems?

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES??
E-commerce Marketing and Advertising Concepts?
Social, Mobile, and Local Marketing
Ethical, Social, and Political Issues in E-commerce?

PART 4: E-COMMERCE IN ACTION??
Online Retail and Services
Online Content and Media
Social Networks, Auctions, and Portals?
B2B E-commerce: Supply Chain Management and Collaborative Commerce?


정보제공 : Aladin

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