상세정보

이 책은 앙케트 조사의 데이터를 주로 다변량분석의 수법에 의해서 처리하는 방법을 습득하기 위한 서적으로, 연구활동이나 경영활동에 있어서 앙케트 조사를 실시하여 데이터를 분석하지 않으면 안 될 학자, 경영인 및 사회인을 대상으로 하고 있다.

정보제공 :

Chapter01 독립성검정에 의한 앙케트 처리 ·································· 2

1. 개요 ······················································································ 4
2. 크로스 집계표와 독립성검정 ············································· 6

Chapter02 의사결정나무에 의한 앙케트 처리 ···························· 12

1. 개요 ···················································································· 14
2. 의사결정나무 작성의 순서 ················································· 18

Chapter03 대응분석에 의한 앙케트 처리 ····································· 28

1. 개요 ···················································································· 30
2. 대응분석을 위한 순서 ························································ 32

Chapter04 다중대응분석에 의한 앙케트 처리 ····························· 48

1. 개요 ···················································································· 50
2. 다중대응분석을 위한 순서 ················································· 53

Chapter05 범주형 회귀분석에 의한 앙케트 처리 ························ 62

1. 개요 ···················································································· 64
2. 범주형 회귀분석을 위한 순서 ··········································· 67

Chapter06 순서형 회귀분석에 의한 앙케트 처리 ························ 78

1. 개요 ···················································································· 80
2. 순서형 회귀분석을 위한 순서 ··········································· 83

Chapter07 앙케트 조사표의 작성 ·················································· 92

1. 개요 ···················································································· 94
2. 조사 테마 ㆍ 연구 테마의 결정 ············································ 97
3. 구체적인 앙케트 조사의 기획 ··········································· 99
4. 조사표의 작성 ·································································· 103
5. 앙케트 조사표의 수정 및 점검 ······································· 111
6. 앙케트 조사표의 완성 ····················································· 111
7. 앙케트 조사의 개시 ························································· 115
8. 보고서 ㆍ 논문의 작성 ························································ 116

Chapter08 주성분분석에 의한 앙케트 처리 ······························· 118

1. 개요 ·················································································· 120
2. 주성분분석의 실제 ··························································· 123
3. 상관행렬에 의한 주성분분석 ··········································· 135

Chapter09 요인분석에 의한 앙케트 처리 ··································· 140

1. 공통요인 추출 ·································································· 142
2. 요인분석의 실제 ······························································ 145
3. 주축요인추출에 의한 요인분석 ········································ 153

Chapter10 군집분석과 판별분석에 의한 앙케트 처리 ·············· 158

1. 분류와 판별 ······································································ 160
2. 질문항목을 변수로 하는 군집분석 ·································· 161
3. 조사회답자를 변수로 한 군집변수 ·································· 165
4. 주성분점수를 변수로 하는 군집분석 ······························ 169
5. 판별분석의 실제 ······························································ 178
6. 그룹마다의 중요항목 탐색 ·············································· 185

Chapter11 복수의 단일회답에 대한 분석(Ⅰ)－요인분석과 신뢰도분석 ·· 190

1. 설문지 예 ········································································· 192
2. 질문항목 ··········································································· 196
3. 기본 개념 ······································································· 198
4. SPSS의 처리 절차 ··························································· 205

Chapter12 복수의 단일회답에 대한 분석(Ⅱ)－대응분석 ·················· 224

1. 질문항목 ··········································································· 226
2. 기본 개념 ········································································· 231
3. SPSS의 처리 절차 ··························································· 238

Chapter13 비모수적 검정 ····························································· 248

1. 그룹 간의 차이 검정 ························································ 250
2. 비모수적 검정의 실제 ····················································· 251

Chapter14 요인분석과 항목분석 ·················································· 264

1. 분석의 배경 ······································································ 266
2. 분석순서 ··········································································· 269
3. 연구대상 ··········································································· 298

● 참고문헌 / 328

● Index / 331