HOME > 상세정보

상세정보

(SPSS를 활용한) 앙케트 조사 및 통계처리

자료유형
단행본
개인저자
노형진, 盧炯晋, 1953- 劉子阳, 저 董翠, 저
서명 / 저자사항
(SPSS를 활용한) 앙케트 조사 및 통계처리 = Questionnaire survey & statistical analysis / 노형진, 유자양, 동초희
발행사항
서울 :   한올출판사,   2022  
형태사항
vii, 333 p. : 삽화, 도표 ; 27 cm
ISBN
9791166471940
일반주기
SPSS = Statistical Package for the Social Science  
서지주기
참고문헌(p. 328-330)과 색인수록
000 00000cam c2200205 c 4500
001 000046110648
005 20220427150209
007 ta
008 220322s2022 ulkad b 001c kor
020 ▼a 9791166471940 ▼g 93320
035 ▼a (KERIS)REQ000055722373
040 ▼a 211009 ▼c 211009 ▼d 211009
082 0 4 ▼a 519.5 ▼2 23
085 ▼a 519.5 ▼2 DDCK
090 ▼a 519.5 ▼b 2022z1
100 1 ▼a 노형진, ▼g 盧炯晋, ▼d 1953- ▼0 AUTH(211009)126712
245 2 0 ▼a (SPSS를 활용한) 앙케트 조사 및 통계처리 = ▼x Questionnaire survey & statistical analysis / ▼d 노형진, ▼e 유자양, ▼e 동초희
246 3 ▼a 에스피에스에스를 활용한 앙케트 조사 및 통계처리
246 3 1 ▼a Questionnaire survey and statistical analysis
260 ▼a 서울 : ▼b 한올출판사, ▼c 2022
300 ▼a vii, 333 p. : ▼b 삽화, 도표 ; ▼c 27 cm
500 ▼a SPSS = Statistical Package for the Social Science
504 ▼a 참고문헌(p. 328-330)과 색인수록
700 1 ▼a 劉子阳, ▼e▼0 AUTH(211009)37300
700 1 ▼a 董翠, ▼e▼0 AUTH(211009)145357
900 1 0 ▼a 刘子阳, ▼e
900 1 0 ▼a 유자양, ▼e
900 1 0 ▼a 동초희, ▼e
945 ▼a ITMT

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 과학도서관/Sci-Info(1층서고)/ 청구기호 519.5 2022z1 등록번호 121259387 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

책소개

이 책은 앙케트 조사의 데이터를 주로 다변량분석의 수법에 의해서 처리하는 방법을 습득하기 위한 서적으로, 연구활동이나 경영활동에 있어서 앙케트 조사를 실시하여 데이터를 분석하지 않으면 안 될 학자, 경영인 및 사회인을 대상으로 하고 있다.


정보제공 : Aladin

저자소개

노형진(지은이)

· 서울대학교 공과대학 졸업(공학사) · 고려대학교 대학원 수료(경영학박사) · 일본 쓰쿠바대학 대학원 수료(경영공학 박사과정) · 일본 문부성 통계수리연구소 객원연구원 · 일본 동경대학 사회과학연구소 객원교수 · 러시아 극동대학교 한국학대학 교환교수 · 중국 중국해양대학 관리학원 객좌교수 · 현재) 경기대학교 경상대학 경영학과 명예교수 한국제안활동협회 회장 | 주요 저서 | · 『Amos로 배우는 구조방정식모형』, 학현사 · 『SPSS를 활용한 주성분분석과 요인분석』, 한올출판사 · 『Excel 및 SPSS를 활용한 다변량분석 원리와 실천』, 한올출판사 · 『SPSS를 활용한 연구조사방법』, 지필미디어 · 『SPSS를 활용한 고급통계분석』, 지필미디어 · 『제4차 산업혁명을 이끌어가는 스마트컴퍼니』, 한올출판사 · 『제4차 산업혁명의 핵심동력 - 장수기업의 소프트파워-』, 한올출판사 · 『제4차 산업혁명의 기린아 기술자의 왕국 혼다』, 한올출판사 · 『제4차 산업혁명의 총아 제너럴 일렉트릭』, 한올출판사 · 『망령의 포로 문재인과 아베신조』, 한올출판사 · 『프로파간다의 달인』, 한올출판사 · 『3년의 폭정으로 100년이 무너지다』, 한올출판사

유자양(지은이)

· 석가장육군사관학교 공상관리학과 졸업(관리학 학사) · 경기대학교 대학원 석사과정 졸업(경영학 석사) · 경기대학교 대학원 박사과정 졸업(경영학 박사) · 현재) 경기대학교 대학원 글로벌비즈니스학과 교수 | 주요 저서 | ·『SPSS및 EXCEL을 활용한 다변량분석 이론과 실제』, 지필미디어 ·『Excel을 활용한 컴퓨터 경영통계』, 학현사. ·『엑셀을 활용한 품질경영』, 한올출판사

동초희(지은이)

· 충칭사범대학교 영어영문학과(문학 학사) · 경기대학교 대학원 무역학과 졸업(경영학 석사) · 경기대학교 대학원 글로벌비즈니스학과 박사과정수료 · 현재) 명지대학교 국제학부 공상관리전공 객원교수 | 주요 저서 | · 한국 전자산업의 대중국 직접투자 결정요인에 관한연구, 경기대학교 대학원 ·『엑셀을 활용한 품질경영』, 한올출판사

정보제공 : Aladin

목차

Chapter01 독립성검정에 의한 앙케트 처리 ·································· 2

1. 개요 ······················································································ 4
2. 크로스 집계표와 독립성검정 ············································· 6

Chapter02 의사결정나무에 의한 앙케트 처리 ···························· 12

1. 개요 ···················································································· 14
2. 의사결정나무 작성의 순서 ················································· 18

Chapter03 대응분석에 의한 앙케트 처리 ····································· 28

1. 개요 ···················································································· 30
2. 대응분석을 위한 순서 ························································ 32

Chapter04 다중대응분석에 의한 앙케트 처리 ····························· 48

1. 개요 ···················································································· 50
2. 다중대응분석을 위한 순서 ················································· 53

Chapter05 범주형 회귀분석에 의한 앙케트 처리 ························ 62

1. 개요 ···················································································· 64
2. 범주형 회귀분석을 위한 순서 ··········································· 67

Chapter06 순서형 회귀분석에 의한 앙케트 처리 ························ 78

1. 개요 ···················································································· 80
2. 순서형 회귀분석을 위한 순서 ··········································· 83

Chapter07 앙케트 조사표의 작성 ·················································· 92

1. 개요 ···················································································· 94
2. 조사 테마 ㆍ 연구 테마의 결정 ············································ 97
3. 구체적인 앙케트 조사의 기획 ··········································· 99
4. 조사표의 작성 ·································································· 103
5. 앙케트 조사표의 수정 및 점검 ······································· 111
6. 앙케트 조사표의 완성 ····················································· 111
7. 앙케트 조사의 개시 ························································· 115
8. 보고서 ㆍ 논문의 작성 ························································ 116

Chapter08 주성분분석에 의한 앙케트 처리 ······························· 118

1. 개요 ·················································································· 120
2. 주성분분석의 실제 ··························································· 123
3. 상관행렬에 의한 주성분분석 ··········································· 135

Chapter09 요인분석에 의한 앙케트 처리 ··································· 140

1. 공통요인 추출 ·································································· 142
2. 요인분석의 실제 ······························································ 145
3. 주축요인추출에 의한 요인분석 ········································ 153

Chapter10 군집분석과 판별분석에 의한 앙케트 처리 ·············· 158

1. 분류와 판별 ······································································ 160
2. 질문항목을 변수로 하는 군집분석 ·································· 161
3. 조사회답자를 변수로 한 군집변수 ·································· 165
4. 주성분점수를 변수로 하는 군집분석 ······························ 169
5. 판별분석의 실제 ······························································ 178
6. 그룹마다의 중요항목 탐색 ·············································· 185

Chapter11 복수의 단일회답에 대한 분석(Ⅰ)-요인분석과 신뢰도분석 ·· 190

1. 설문지 예 ········································································· 192
2. 질문항목 ··········································································· 196
3. 기본 개념 ······································································· 198
4. SPSS의 처리 절차 ··························································· 205

Chapter12 복수의 단일회답에 대한 분석(Ⅱ)-대응분석 ·················· 224

1. 질문항목 ··········································································· 226
2. 기본 개념 ········································································· 231
3. SPSS의 처리 절차 ··························································· 238

Chapter13 비모수적 검정 ····························································· 248

1. 그룹 간의 차이 검정 ························································ 250
2. 비모수적 검정의 실제 ····················································· 251

Chapter14 요인분석과 항목분석 ·················································· 264

1. 분석의 배경 ······································································ 266
2. 분석순서 ··········································································· 269
3. 연구대상 ··········································································· 298

● 참고문헌 / 328

● Index / 331

관련분야 신착자료