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The platform delusion : who wins and who loses in the age of tech titans

The platform delusion : who wins and who loses in the age of tech titans

자료유형
단행본
개인저자
Knee, Jonathan A., author.
서명 / 저자사항
The platform delusion : who wins and who loses in the age of tech titans / Jonathan A. Knee.
발행사항
New York :   Portfolio / Penguin, an imprint of Penguin Random House LLC,   2021.  
형태사항
xxiii, 359 p. : ill. ; 24 cm.
ISBN
9780593189436 (hardcover) 9780593189443 (ebook)
요약
"An investment banker and professor explains what really drives success in the tech economy Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated--but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy. Knee explains what really makes the biggest tech companies work: a surprisingly disparate portfolio of structural advantages buttressed by shrewd acquisitions, strong management, lax regulation, and often, encouraging the myth that they are invincible to discourage competitors. By offering fresh insights into the true sources of strength and very real vulnerabilities of these companies, The Platform Delusion shows how investors, existing businesses, and startups might value them, compete with them, and imitate them. The Platform Delusion demystifies the success of the biggest digital companies in sectors from retail to media to software to hardware, offering readers what those companies don't want everyone else to know. Knee's insights are invaluable for entrepreneurs and investors in digital businesses seeking to understand what drives resilience and profitability for the long term"--
서지주기
Includes bibliographical reference (p. 299-346) and index.
일반주제명
Success in business. Entrepreneurship. Electronic commerce. Internet marketing --Management. Industrial management. Competition.
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100 1 ▼a Knee, Jonathan A., ▼e author.
245 1 4 ▼a The platform delusion : ▼b who wins and who loses in the age of tech titans / ▼c Jonathan A. Knee.
260 ▼a New York : ▼b Portfolio / Penguin, an imprint of Penguin Random House LLC, ▼c 2021.
264 1 ▼a New York : ▼b Portfolio / Penguin, an imprint of Penguin Random House LLC, ▼c 2021.
300 ▼a xxiii, 359 p. : ▼b ill. ; ▼c 24 cm.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a unmediated ▼b n ▼2 rdamedia
338 ▼a volume ▼b nc ▼2 rdacarrier
504 ▼a Includes bibliographical reference (p. 299-346) and index.
520 ▼a "An investment banker and professor explains what really drives success in the tech economy Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated--but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy. Knee explains what really makes the biggest tech companies work: a surprisingly disparate portfolio of structural advantages buttressed by shrewd acquisitions, strong management, lax regulation, and often, encouraging the myth that they are invincible to discourage competitors. By offering fresh insights into the true sources of strength and very real vulnerabilities of these companies, The Platform Delusion shows how investors, existing businesses, and startups might value them, compete with them, and imitate them. The Platform Delusion demystifies the success of the biggest digital companies in sectors from retail to media to software to hardware, offering readers what those companies don't want everyone else to know. Knee's insights are invaluable for entrepreneurs and investors in digital businesses seeking to understand what drives resilience and profitability for the long term"-- ▼c Provided by publisher.
650 0 ▼a Success in business.
650 0 ▼a Entrepreneurship.
650 0 ▼a Electronic commerce.
650 0 ▼a Internet marketing ▼x Management.
650 0 ▼a Industrial management.
650 0 ▼a Competition.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658 K68p 등록번호 111858223 도서상태 대출가능 반납예정일 예약 서비스 B M

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