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Social media marketing / 4th ed

Social media marketing / 4th ed (Loan 1 times)

Material type
단행본
Personal Author
Tuten, Tracy L., 1967-.
Title Statement
Social media marketing / Tracy Tuten.
판사항
4th ed.
Publication, Distribution, etc
London ;   Thousand Oaks, CA :   SAGE,   2021.  
Physical Medium
xiii, 466 p. : col. ill. ; 25 cm.
ISBN
9781529731989 (paperback) 9781529731996 (hardcover)
Bibliography, Etc. Note
Includes bibliographical references (p. [426]-457) and index.
Subject Added Entry-Topical Term
Social media --Economic aspects. Online social networks --Economic aspects. Internet marketing. Internet advertising. Online-Marketing.
000 00000cam u2200205 a 4500
001 000046106499
005 20220128163408
008 220127s2021 enka b 001 0 eng d
020 ▼a 9781529731989 (paperback)
020 ▼a 9781529731996 (hardcover)
035 ▼a (KERIS)BIB000015984311
040 ▼a 211017 ▼c 211017 ▼d 211009
050 4 ▼a HM742 ▼b .T88 2021
082 0 4 ▼a 658.872 ▼2 23
084 ▼a 658.872 ▼2 DDCK
090 ▼a 658.872 ▼b T966s4
100 1 ▼a Tuten, Tracy L., ▼d 1967-.
245 1 0 ▼a Social media marketing / ▼c Tracy Tuten.
250 ▼a 4th ed.
260 ▼a London ; ▼a Thousand Oaks, CA : ▼b SAGE, ▼c 2021.
300 ▼a xiii, 466 p. : ▼b col. ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references (p. [426]-457) and index.
650 0 ▼a Social media ▼x Economic aspects.
650 0 ▼a Online social networks ▼x Economic aspects.
650 0 ▼a Internet marketing.
650 0 ▼a Internet advertising.
650 0 ▼a Online-Marketing.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.872 T966s4 Accession No. 111858196 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

Part One: Foundations of Social Media Marketing
Chapter 1: The Social Media Environment
Chapter 2: Social Consumers
Chapter 3: Network Structure and Group Influences in Social Media
Part Two: Social Media Marketing Strategy and Planning
Chapter 4: Social Media Marketing Strategy
Chapter 5: Tactical Planning and Execution
Part Three: The Four Zones of Social Media
Chapter 6: Social Community
Chapter 7: Social Publishing
Chapter 8: Social Entertainment
Chapter 9: Social Commerce
Part Four: Social Media Data Management and Measurement
Chapter 10: Social Media Analytics
Chapter 11: Social Media Metrics
Part Five: Social Media Marketing in Practice
The Case Zone

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