| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000046106499 | |
| 005 | 20220128163408 | |
| 008 | 220127s2021 enka b 001 0 eng d | |
| 020 | ▼a 9781529731989 (paperback) | |
| 020 | ▼a 9781529731996 (hardcover) | |
| 035 | ▼a (KERIS)BIB000015984311 | |
| 040 | ▼a 211017 ▼c 211017 ▼d 211009 | |
| 050 | 4 | ▼a HM742 ▼b .T88 2021 |
| 082 | 0 4 | ▼a 658.872 ▼2 23 |
| 084 | ▼a 658.872 ▼2 DDCK | |
| 090 | ▼a 658.872 ▼b T966s4 | |
| 100 | 1 | ▼a Tuten, Tracy L., ▼d 1967-. |
| 245 | 1 0 | ▼a Social media marketing / ▼c Tracy Tuten. |
| 250 | ▼a 4th ed. | |
| 260 | ▼a London ; ▼a Thousand Oaks, CA : ▼b SAGE, ▼c 2021. | |
| 300 | ▼a xiii, 466 p. : ▼b col. ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. [426]-457) and index. | |
| 650 | 0 | ▼a Social media ▼x Economic aspects. |
| 650 | 0 | ▼a Online social networks ▼x Economic aspects. |
| 650 | 0 | ▼a Internet marketing. |
| 650 | 0 | ▼a Internet advertising. |
| 650 | 0 | ▼a Online-Marketing. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.872 T966s4 | 등록번호 111858196 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
Part One: Foundations of Social Media Marketing Chapter 1: The Social Media Environment Chapter 2: Social Consumers Chapter 3: Network Structure and Group Influences in Social Media Part Two: Social Media Marketing Strategy and Planning Chapter 4: Social Media Marketing Strategy Chapter 5: Tactical Planning and Execution Part Three: The Four Zones of Social Media Chapter 6: Social Community Chapter 7: Social Publishing Chapter 8: Social Entertainment Chapter 9: Social Commerce Part Four: Social Media Data Management and Measurement Chapter 10: Social Media Analytics Chapter 11: Social Media Metrics Part Five: Social Media Marketing in Practice The Case Zone