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What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics

What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics

Material type
단행본
Personal Author
Palmer, Melina.
Title Statement
What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics / Melina Palmer.
Publication, Distribution, etc
Coral Gables :   Mango,   2021.  
Physical Medium
297 p. : ill. ; 23 cm.
ISBN
9781642505627
Bibliography, Etc. Note
Includes bibliographical references.
Subject Added Entry-Topical Term
Consumer behavior. Consumers.
000 00000nam u2200205 a 4500
001 000046105266
005 20220120183012
008 220120s2021 flua b 000 0 eng d
020 ▼a 9781642505627
040 ▼a 211009 ▼c 211009 ▼d 211009
082 0 4 ▼a 658.8342 ▼2 23
084 ▼a 658.8342 ▼2 DDCK
090 ▼a 658.8342 ▼b P175w
100 1 ▼a Palmer, Melina.
245 1 0 ▼a What your customer wants and can't tell you : ▼b unlocking consumer brains with the science of behavioral economics / ▼c Melina Palmer.
260 ▼a Coral Gables : ▼b Mango, ▼c 2021.
300 ▼a 297 p. : ▼b ill. ; ▼c 23 cm.
504 ▼a Includes bibliographical references.
650 0 ▼a Consumer behavior.
650 0 ▼a Consumers.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.8342 P175w Accession No. 111857099 Availability Available Due Date Make a Reservation Service B M

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