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What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics

What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics

자료유형
단행본
개인저자
Palmer, Melina.
서명 / 저자사항
What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics / Melina Palmer.
발행사항
Coral Gables :   Mango,   2021.  
형태사항
297 p. : ill. ; 23 cm.
ISBN
9781642505627
서지주기
Includes bibliographical references.
일반주제명
Consumer behavior. Consumers.
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008 220120s2021 flua b 000 0 eng d
020 ▼a 9781642505627
040 ▼a 211009 ▼c 211009 ▼d 211009
082 0 4 ▼a 658.8342 ▼2 23
084 ▼a 658.8342 ▼2 DDCK
090 ▼a 658.8342 ▼b P175w
100 1 ▼a Palmer, Melina.
245 1 0 ▼a What your customer wants and can't tell you : ▼b unlocking consumer brains with the science of behavioral economics / ▼c Melina Palmer.
260 ▼a Coral Gables : ▼b Mango, ▼c 2021.
300 ▼a 297 p. : ▼b ill. ; ▼c 23 cm.
504 ▼a Includes bibliographical references.
650 0 ▼a Consumer behavior.
650 0 ▼a Consumers.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.8342 P175w 등록번호 111857099 도서상태 대출가능 반납예정일 예약 서비스 B M

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