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The cold start problem : how to start and scale network effects / First edition

The cold start problem : how to start and scale network effects / First edition

자료유형
단행본
개인저자
Chen, Andrew, (General partner), author.
서명 / 저자사항
The cold start problem : how to start and scale network effects / Andrew Chen.
판사항
First edition.
발행사항
New York :   Harper Business,   2021.  
형태사항
vii, p. ; 386 cm.
ISBN
9780062969743 (hardcover) 9780062969750 (ebook)
요약
"A startup executive and investor draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech's most successful products have solved the dreaded "cold start problem"-by leveraging networks effects to launch and scale towards billions of users"--
서지주기
Includes bibliographical references.
일반주제명
New business enterprises. Investments. Social networks.
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020 ▼a 9780062969743 (hardcover)
020 ▼a 9780062969750 (ebook)
035 ▼a (KERIS)REF000019746692
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d 211009
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082 0 0 ▼a 658.1/1 ▼2 23
084 ▼a 658.11 ▼2 DDCK
090 ▼a 658.11 ▼b C518co
100 1 ▼a Chen, Andrew, ▼c (General partner), ▼e author.
245 1 4 ▼a The cold start problem : ▼b how to start and scale network effects / ▼c Andrew Chen.
250 ▼a First edition.
260 ▼a New York : ▼b Harper Business, ▼c 2021.
264 1 ▼a New York, NY : ▼b Harper Business, an imprint of HarperCollinsPublishers, ▼c [2021]
300 ▼a vii, p. ; ▼c 386 cm.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a unmediated ▼b n ▼2 rdamedia
338 ▼a volume ▼b nc ▼2 rdacarrier
504 ▼a Includes bibliographical references.
520 ▼a "A startup executive and investor draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech's most successful products have solved the dreaded "cold start problem"-by leveraging networks effects to launch and scale towards billions of users"-- ▼c Provided by publisher.
650 0 ▼a New business enterprises.
650 0 ▼a Investments.
650 0 ▼a Social networks.
945 ▼a KLPA

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