| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000046105250 | |
| 005 | 20220120162412 | |
| 008 | 220120s2021 enka e b 001 0 eng | |
| 020 | ▼a 9781839105180 (pbk.) | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 082 | 0 0 | ▼a 658.4/210711 ▼2 23 |
| 084 | ▼a 658.4210711 ▼2 DDCK | |
| 090 | ▼a 658.4210711 ▼b T253 ▼c 2 | |
| 245 | 0 0 | ▼a Teaching entrepreneurship : ▼b a practice-based approach. ▼n volume 2 / ▼c edited by Heidi M. Neck, Candida G. Brush, Patricia G. Greene. |
| 260 | ▼a Cheltenham, UK : ▼b Edward Elgar, ▼c c2021. | |
| 300 | ▼a xi, 392 p. : ▼b ill. ; ▼c 24 cm. | |
| 490 | 1 | ▼a Elgar guides to teaching |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Entrepreneurship ▼x Study and teaching. |
| 650 | 0 | ▼a Entrepreneurship ▼v Problems, exercises, etc. |
| 700 | 1 | ▼a Neck, Heidi M. |
| 700 | 1 | ▼a Brush, Candida G. |
| 700 | 1 | ▼a Greene, Patricia G. ▼q (Patricia Gene), ▼d 1954-. |
| 830 | 0 | ▼a Elgar guides to teaching. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.4210711 T253 2 | 등록번호 111857083 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Building on the success of the first volume of Teaching Entrepreneurship, this second volume features new teaching exercises that are adaptable and can be used to teach online, face to face or in a hybrid environment. In addition, it expands on the five practices of entrepreneurship education: the practice of play, the practice of empathy, the practice of creation, the practice of experimentation, and the practice of reflection.
정보제공 :
목차
Contents: 1 Introduction to Teaching Entrepreneurship, Volume Two 1 Heidi M. Neck, Candida G. Brush and Patricia G. Greene 2 Are you teaching entrepreneurially? A self-assessment 17 Heidi M. Neck, Candida G. Brush and Patricia G. Greene 3 Exercises to practice play 21 Collaborative art 22 The Babson Airplane Company 28 Puzzles and stories 35 Seated bucket ball 47 Words with frenemies 53 The bake-off playwriting activity 73 Overcoming your fears through art 79 The geometric challenge 85 4 Exercises to practice empathy 91 A day in the life 92 Idea generation - a family affair 98 Successful pitching styles 108 Customer journey mapping 114 AEIOU observation 123 What if I were my own customer? 128 Fumbling in the dark 134 Sylvia Waterston interactive case 141 Investor negotiation 155 Target market buyer personas 170 5 Exercises to practice creation 176 Exploring growth options 177 Creating the future through the UN Sustainable Development Goals 184 Give-get for resource acquisition 189 Pitching with the 4H Framework 196 Idea board 204 Tell me about . . . an interview role-play for need identification 210 What should public policy be for entrepreneurs? 218 Hot seat 223 6 Exercises to practice experimentation 231 Building gender acumen as an inclusive entrepreneurial leadership competence 232 Idea testing using the business model canvas 245 Mindshifts 253 Supply chain innovation to reduce ecological impact 257 The relevance and value of pivoting - which company would you invest in? 266 Testing small in order to grow big 271 Opportunity evaluation checklist 280 Sweating the small stuff 288 Ideas in motion 300 7 Exercises to practice reflection 306 Envisioning the future 307 Why should I invest in you? 316 Uncertainty and corporate entrepreneurship - the TMRO (Tomorrow) Framework 321 Looking in - founder identity in new venture creation 332 Babson activity analysis 338 Designing the authentic brand called you 348 The organizational culture design game 359 Five strangers 366 Appendix: exercises categorized by topic 373 Index 377