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Marketing strategy : based on first principles and data analytics / 2nd ed

Marketing strategy : based on first principles and data analytics / 2nd ed

Material type
단행본
Personal Author
Palmatier, Robert W. Sridhar, Shrihari.
Title Statement
Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.
판사항
2nd ed.
Publication, Distribution, etc
London :   Red Globe Press,   2021.  
Physical Medium
xl, 373 p. : ill. (some col.) ; 26 cm.
ISBN
9781352011463 (pbk.)
General Note
Previous edition: Basingstoke : Palgrave Macmillan, 2017.  
Bibliography, Etc. Note
Includes bibliographical references (p. 351-366) and index.
Subject Added Entry-Topical Term
Marketing. Strategic planning. Marketing --Data processing.
000 00000nam u2200205 a 4500
001 000046078907
005 20210503180806
008 210503s2021 enka b 001 0 eng d
020 ▼a 9781352011463 (pbk.)
040 ▼a 211009 ▼c 211009 ▼d 211009
082 0 4 ▼a 658.802 ▼2 23
084 ▼a 658.802 ▼2 DDCK
090 ▼a 658.802 ▼b P171m2
100 1 ▼a Palmatier, Robert W.
245 1 0 ▼a Marketing strategy : ▼b based on first principles and data analytics / ▼c Robert W. Palmatier, Shrihari Sridhar.
250 ▼a 2nd ed.
260 ▼a London : ▼b Red Globe Press, ▼c 2021.
300 ▼a xl, 373 p. : ▼b ill. (some col.) ; ▼c 26 cm.
500 ▼a Previous edition: Basingstoke : Palgrave Macmillan, 2017.
504 ▼a Includes bibliographical references (p. 351-366) and index.
650 0 ▼a Marketing.
650 0 ▼a Strategic planning.
650 0 ▼a Marketing ▼x Data processing.
700 1 ▼a Sridhar, Shrihari.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.802 P171m2 Accession No. 111848198 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

1 Marketing Strategy: A First Principles Approach.- Part 1 All Customers Differ.- 2 Marketing Principle #1: All Customers Differ Managing Customer Heterogeneity.- Part 2 All Customers Change.- 3 Marketing Principle #2: All Customers Change Managing Customer Dynamics.- Part 3 All Competitors React.- 4 Marketing Principle #3: All Competitors React Managing Sustainable Competitive Advantage.- 5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage.- 6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantage.- 7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage.- Part 4 All Resources are Limited.- 8 Marketing Principle #4: All Resources Are Limited Managing Resource Trade-offs.- 9 Marketing Strategy: Implementing Marketing Principles and Data Analytics.

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