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The startup owner's manual

The startup owner's manual

Material type
단행본
Personal Author
Blank, Steven G. (Steven Gary). Dorf, Bob.
Title Statement
The startup owner's manual / Steve Blank and Bob Dorf.
Publication, Distribution, etc
Hobokern, New Jersey :   Wiley,   c2020-.  
Physical Medium
v. : ill. ; 25 cm.
ISBN
9781119690689 (v.1. ; hardcover)
General Note
Originally published by K&S Ranch Press, 2012.  
Includes index.  
Content Notes
vol.1. The step-by-step guide dor building a great company
000 00000nam u2200205 a 4500
001 000046074495
005 20210322100757
008 210322m20209999njua 001 0 eng d
020 ▼a 9781119690689 (v.1. ; hardcover)
040 ▼a 211009 ▼c 211009 ▼d 211009
082 0 4 ▼a 658.11 ▼2 23
084 ▼a 658.11 ▼2 DDCK
090 ▼a 658.11 ▼b B642s
100 1 ▼a Blank, Steven G. ▼q (Steven Gary).
245 1 4 ▼a The startup owner's manual / ▼c Steve Blank and Bob Dorf.
260 ▼a Hobokern, New Jersey : ▼b Wiley, ▼c c2020-.
300 ▼a v. : ▼b ill. ; ▼c 25 cm.
500 ▼a Originally published by K&S Ranch Press, 2012.
500 ▼a Includes index.
505 1 0 ▼g vol.1. ▼t The step-by-step guide dor building a great company
700 1 ▼a Dorf, Bob.
740 0 2 ▼a Step-by-step guide dor building a great company.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Course Reserves(Main Library)/ Call Number 658.11 B642s 1 Accession No. 111845926 Availability Course Reserve Due Date Make a Reservation Service M

Contents information

Table of Contents

How to Read This Book vii


Preface xiii


Who is This Book For? xvii


Introduction xxi


A Repeatable Path xxii


Why a Second Decade? xxiv


The Four Steps: A New Path xxix


Getting Started


Chapter 1: The Path to Disaster: A Startup is Not a Small Version of a Big Company 1


Chapter 2: The Path to the Epiphany: The Customer Development Model 19


The Customer Development Manifesto 31


Step One: Customer Discovery


Chapter 3: An Introduction to Customer Discovery 53


Chapter 4: Customer Discovery, Phase One: State Your Business Model Hypotheses 69


Chapter 5: Customer Discovery, Phase Two: "Get Out of the Building" to Test the Problem: "Do People Care?" 189


Chapter 6: Customer Discovery, Phase Three: "Get Out of the Building" and Test the Product Solution 227


Chapter 7: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed 257


Step Two: Customer Validation


Chapter 8: Introduction to Customer Validation 277


Chapter 9: Customer Validation, Phase One: "Get Ready to Sell" 291


Chapter 10: Customer Validation, Phase Two: "Get Out of the Building and Sell!" 357


Chapter 11: Customer Validation, Phase Three: Develop Product and Company Positioning 413


Chapter 12: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed? 429


The Startup Owner''s Manual "Site" Map 465


Appendix A: Customer Development Checklists 469


Appendix B: Glossary 531


Appendix C: How to Build a Web Startup: A Simple Overview 541


Acknowledgements 549


About the Authors 553


Index 557

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