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Nation-branding in practice : the politics of promoting sports, cities and universities in Kazakhstan and Qatar

Nation-branding in practice : the politics of promoting sports, cities and universities in Kazakhstan and Qatar

Material type
단행본
Personal Author
Eggeling, Kristin Anabel, author.
Title Statement
Nation-branding in practice : the politics of promoting sports, cities and universities in Kazakhstan and Qatar / Kristin Anabel Eggeling.
Publication, Distribution, etc
Abingdon, Oxon ;   New York, NY :   Routledge,   2020.  
Physical Medium
xx, 247 p. ; 25 cm.
Series Statement
Interventions
ISBN
9780367420734 (hardback)
요약
"This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of 'world-class' universities to first produce and then stabilize new ideas about their state"--
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Legitimacy of governments --Kazakhstan. Legitimacy of governments --Qatar. Cultural diplomacy --Kazakhstan. Cultural diplomacy --Qatar. Place marketing --Political aspects --Kazakhstan. Place marketing --Political aspects --Qatar. Branding (Marketing) --Political aspects --Kazakhstan. Branding (Marketing) --Political aspects --Qatar.
Subject Added Entry-Geographic Name
Kazakhstan --Politics and government --1991-.
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020 ▼a 9780367420734 (hardback)
020 ▼z 9780367821579 (ebook)
035 ▼a (KERIS)REF000019254301
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d 211009
042 ▼a pcc
043 ▼a a-kz--- ▼a a-qa---
050 0 0 ▼a DK908.8675 ▼b .E44 2020
082 0 0 ▼a 352.7/48095363 ▼2 23
084 ▼a 352.7480955363 ▼2 DDCK
090 ▼a 352.748 ▼b E29n
100 1 ▼a Eggeling, Kristin Anabel, ▼e author.
245 1 0 ▼a Nation-branding in practice : ▼b the politics of promoting sports, cities and universities in Kazakhstan and Qatar / ▼c Kristin Anabel Eggeling.
260 ▼a Abingdon, Oxon ; ▼a New York, NY : ▼b Routledge, ▼c 2020.
263 ▼a 2006
300 ▼a xx, 247 p. ; ▼c 25 cm.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a unmediated ▼b n ▼2 rdamedia
338 ▼a volume ▼b nc ▼2 rdacarrier
490 1 ▼a Interventions
504 ▼a Includes bibliographical references and index.
520 ▼a "This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of 'world-class' universities to first produce and then stabilize new ideas about their state"-- ▼c Provided by publisher.
650 0 ▼a Legitimacy of governments ▼z Kazakhstan.
650 0 ▼a Legitimacy of governments ▼z Qatar.
650 0 ▼a Cultural diplomacy ▼z Kazakhstan.
650 0 ▼a Cultural diplomacy ▼z Qatar.
650 0 ▼a Place marketing ▼x Political aspects ▼z Kazakhstan.
650 0 ▼a Place marketing ▼x Political aspects ▼z Qatar.
650 0 ▼a Branding (Marketing) ▼x Political aspects ▼z Kazakhstan.
650 0 ▼a Branding (Marketing) ▼x Political aspects ▼z Qatar.
651 0 ▼a Kazakhstan ▼x Politics and government ▼y 1991-.
651 0 ▼a Qatar ▼x Politics and government ▼y 21st century.
830 0 ▼a Interventions.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 352.748 E29n Accession No. 111844117 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

Introduction





Part I: A practice approach to nation-branding





Chapter 1 - Conceptualising nation-branding as practice





Chapter 2: Analysing nation-branding in practice





Chapter 3 - Situating nation-branding in practice





Part II: The promotion of sports, cities and universities in Kazakhstan and Qatar





Chapter 4 - Building the sports-brand: Team Astana and the 2022 FIFA World Cup





Chapter 5 - Building the city-brand: Extravagant urban development in Astana and Doha





Chapter 6 - Building the knowledge-brand: ''world-class'' education at Nazarbayev University and Education City





Part III: Nation-branding in practice





Chapter 7 - Nation-branding as conservative politics





Conclusion: Brand new world?

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