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Influence & persuasion

Influence & persuasion

Material type
단행본
Personal Author
Morgan, Nick.
Title Statement
Influence & persuasion / [Nick Morgan ... et al.].
Publication, Distribution, etc
Boston, Massachusetts :   Harvard Business Review Press,   2018.  
Physical Medium
viii, 138 p. ; 18 cm.
Series Statement
HBR emotional intelligence series
ISBN
9781633693937 (pbk. : alk. paper)
요약
Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.--
Content Notes
Understand the four components of influence: where emotions fit in / Nick Morgan -- Harnessing the science of persuasion: back to behavioral basics / Robert Cialdini -- Three things managers should be doing every day: build trust, a team, and a network / Annie McKee -- Learning charisma: captivate and motivate / John Antonakis, Marika Fenley, and Sue Liechti -- To win people over, speak to their wants and needs: know--and empathize with--your audience / Nancy Duarte -- Storytelling that moves people: unite an idea with an emotion, an interview with Robert McKee / by Bronwyn Fryer -- The surprising persuasiveness of a sticky note: build personal connections / Kevin Hogan -- When to sell with facts and figures and when to appeal to emotions: head versus heart / Michael D. Harris.
Bibliography, Etc. Note
Includes bibliographical references and indx.
Subject Added Entry-Topical Term
Influence (Psychology). Persuasion (Psychology). Work --Psychological aspects.
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245 0 0 ▼a Influence & persuasion / ▼c [Nick Morgan ... et al.].
246 3 ▼a Influence and persuasion
260 ▼a Boston, Massachusetts : ▼b Harvard Business Review Press, ▼c 2018.
263 ▼a 1712
300 ▼a viii, 138 p. ; ▼c 18 cm.
336 ▼a text ▼2 rdacontent
337 ▼a unmediated ▼2 rdamedia
338 ▼a volume ▼2 rdacarrier
490 1 ▼a HBR emotional intelligence series
504 ▼a Includes bibliographical references and indx.
505 0 ▼a Understand the four components of influence: where emotions fit in / Nick Morgan -- Harnessing the science of persuasion: back to behavioral basics / Robert Cialdini -- Three things managers should be doing every day: build trust, a team, and a network / Annie McKee -- Learning charisma: captivate and motivate / John Antonakis, Marika Fenley, and Sue Liechti -- To win people over, speak to their wants and needs: know--and empathize with--your audience / Nancy Duarte -- Storytelling that moves people: unite an idea with an emotion, an interview with Robert McKee / by Bronwyn Fryer -- The surprising persuasiveness of a sticky note: build personal connections / Kevin Hogan -- When to sell with facts and figures and when to appeal to emotions: head versus heart / Michael D. Harris.
520 ▼a Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.-- ▼c Provided by publisher
650 0 ▼a Influence (Psychology).
650 0 ▼a Persuasion (Psychology).
650 0 ▼a Work ▼x Psychological aspects.
700 1 ▼a Morgan, Nick.
830 0 ▼a HBR emotional intelligence series.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 303.342 I43 Accession No. 111843266 Availability Available Due Date Make a Reservation Service B M

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