| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000046067096 | |
| 005 | 20210208163131 | |
| 008 | 210205s2010 nyua b 001 0 eng d | |
| 010 | ▼a 2009043127 | |
| 020 | ▼a 9781848728370 (hardcover : alk. paper) | |
| 020 | ▼a 1848728379 (hardcover : alk. paper) | |
| 035 | ▼a (KERIS)REF000016083358 | |
| 040 | ▼a DLC ▼c DLC ▼d BTCTA ▼d YDXCP ▼d CDX ▼d C#P ▼d BWX ▼d DEBBG ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HF5415.32 ▼b .C6536 2010 |
| 082 | 0 0 | ▼a 658.8/342 ▼2 23 |
| 084 | ▼a 658.8342 ▼2 DDCK | |
| 090 | ▼a 658.8342 ▼b C752 | |
| 245 | 0 4 | ▼a The connected customer : ▼b the changing nature of consumer and business markets / ▼c edited by Stefan Wuyts ... [et al.]. |
| 260 | ▼a New York : ▼b Routledge, ▼c c2010. | |
| 300 | ▼a xviii, 353 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 505 | 0 | ▼a Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. |
| 650 | 0 | ▼a Consumer behavior. |
| 650 | 0 | ▼a Branding (Marketing). |
| 650 | 0 | ▼a Marketing. |
| 655 | 7 | ▼a Aufsatzsammlung. ▼2 swd |
| 700 | 1 | ▼a Wuyts, Stefan. |
| 945 | ▼a KLPA |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 658.8342 C752 | Accession No. 511045642 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Table of Contents
Preface. Introduction. Part 1. Connectivity and the New Reality of Markets C. Van den Bulte, Opportunities and Challenges in Studying Customer Networks. C.M. Henderson, R.W. Palmatier, Understanding the Relational Ecosystem in a Connected World. S. Wuyts, Connectivity, Control, and Constraint in Business Markets. Part 2. Leveraging Vertical Connectivity with Channel Partners and Brands N. Camacho, V. Landsman, S. Stremersch, The Connected Patient. B. Shiv, Is Mr. Spock a Good Candidate for Being a Connected Customer? The Role of Emotion in Decision Making. A. Rindfleisch, N. Wong, J.E. Burroughs, God and Mammon: The Influence of Religiosity on Brand Connections. R. Srivastava, T. Wiesel, Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability, Growth and Risk. Part 3. Leveraging Horizontal Connectivity Among Customers R. Burt, The Shadow of Other People: Socialization and Social Comparison in Marketing. R. van der Lans, G. Verbruggen, Viral Marketing: What is It and What are the Components of Viral Success? J. Goldenberg, S. Han, D.R. Lehmann, Social Connectivity, Opinion Leadership and Diffusion. A. Bonfrer, The Effect of Negative Word of Mouth in Social Networks.
