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If then : how the simulmatics corporation invented the future / First edition

If then : how the simulmatics corporation invented the future / First edition

자료유형
단행본
서명 / 저자사항
If then : how the simulmatics corporation invented the future / Jill Lepore.
판사항
First edition.
발행사항
New York : Liveright Publishing Corporation, 2020.
형태사항
xii, 415 p. ; 25 cm.
ISBN
9781631496103
요약
"A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"--
서지주기
Includes bibliographical references and index.
일반주제명
Data mining.
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008 201104s2020 nyu b 001 0 eng d
010 ▼a 2020008058
020 ▼a 9781631496103 ▼q (hardcover)
020 ▼z 9781631496110 ▼q (epub)
035 ▼a (KERIS)REF000019310288
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d 211009
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100 1 ▼a Lepore, Jill, ▼d 1966- ▼e author.
245 1 0 ▼a If then : ▼b how the simulmatics corporation invented the future / ▼c Jill Lepore.
250 ▼a First edition.
260 ▼a New York : ▼b Liveright Publishing Corporation, ▼c 2020.
300 ▼a xii, 415 p. ; ▼c 25 cm.
336 ▼a text ▼b txt ▼2 rdacontent
337 ▼a unmediated ▼b n ▼2 rdamedia
338 ▼a volume ▼b nc ▼2 rdacarrier
504 ▼a Includes bibliographical references and index.
520 ▼a "A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"-- ▼c Provided by publisher.
650 0 ▼a Data mining.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고6층/ 청구기호 006.312 L598i 등록번호 111835334 도서상태 대출가능 반납예정일 예약 서비스 B M

관련분야 신착자료

Liu, Zhiyuan, (Computer science and technology) (2020)