HOME > Detail View

Detail View

Recovery management in business-to-business markets [electronic resource] : conceptual dimensions, relational consequences and financial contributions

Recovery management in business-to-business markets [electronic resource] : conceptual dimensions, relational consequences and financial contributions

Material type
E-Book(소장)
Personal Author
Döscher, Kristian.
Title Statement
Recovery management in business-to-business markets [electronic resource] : conceptual dimensions, relational consequences and financial contributions / Kristian Döscher.
Publication, Distribution, etc
Wiesbaden :   Springer Fachmedien Wiesbaden :   Imprint: Springer Gabler,   2014.  
Physical Medium
1 online resource (xviii, 290 p.) : ill.
ISBN
9783658056377
요약
The book is related to the handling of product and service failures in business-to-business markets. The concept of “recovery management” embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention. Since prior research on recovery management has been mostly related to business-to-consumer (B2C) markets and business-to-business markets (B2B) reflect significantly different characteristics, a context-specific approach to handle product or service failures in B2B markets is required by researchers and practitioners alike. Based on a profound qualitative and quantitative investigation, Kristian Döscher derives the fundamental conceptual dimensions and discloses the relational consequences as well as the financial contributions of recovery management in B2B markets. Contents Conceptual dimensions of recovery management in B2B markets Relational consequences of recovery management in B2B markets Financial consequences of recovery management in B2B markets  Target Groups Researchers and students in Business Management with a focus on B2B Sales & Marketing Professionals with a focus on B2B Sales & Marketing in industrial firms  The Author Kristian Döscher is Head of Marketing Original Equipment at a large automotive supplier firm in Germany and has worked in several Sales & Marketing positions.
General Note
Title from e-Book title page.  
Content Notes
Introduction -- Terminological and conceptual foundation of investigation -- Theoretical foundation of investigation -- Qualitative investigation on recovery management in business markets -- Quantitative investigation on recovery management in business markets -- Conclusions.
Bibliography, Etc. Note
Includes bibliographical references.
이용가능한 다른형태자료
Issued also as a book.  
Subject Added Entry-Topical Term
Data recovery (Computer science). Rollback recovery (Computer science).
Short cut
URL
000 00000nam u2200205 a 4500
001 000046050097
005 20201020135032
006 m d
007 cr
008 201005s2014 gw a ob 000 0 eng d
020 ▼a 9783658056377
040 ▼a 211009 ▼c 211009 ▼d 211009
050 4 ▼a HF5410-5417.5
082 0 4 ▼a 005.8/6 ▼2 23
084 ▼a 005.86 ▼2 DDCK
090 ▼a 005.86
100 1 ▼a Döscher, Kristian.
245 1 0 ▼a Recovery management in business-to-business markets ▼h [electronic resource] : ▼b conceptual dimensions, relational consequences and financial contributions / ▼c Kristian Döscher.
260 ▼a Wiesbaden : ▼b Springer Fachmedien Wiesbaden : ▼b Imprint: Springer Gabler, ▼c 2014.
300 ▼a 1 online resource (xviii, 290 p.) : ▼b ill.
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references.
505 0 ▼a Introduction -- Terminological and conceptual foundation of investigation -- Theoretical foundation of investigation -- Qualitative investigation on recovery management in business markets -- Quantitative investigation on recovery management in business markets -- Conclusions.
520 ▼a The book is related to the handling of product and service failures in business-to-business markets. The concept of “recovery management” embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention. Since prior research on recovery management has been mostly related to business-to-consumer (B2C) markets and business-to-business markets (B2B) reflect significantly different characteristics, a context-specific approach to handle product or service failures in B2B markets is required by researchers and practitioners alike. Based on a profound qualitative and quantitative investigation, Kristian Döscher derives the fundamental conceptual dimensions and discloses the relational consequences as well as the financial contributions of recovery management in B2B markets. Contents Conceptual dimensions of recovery management in B2B markets Relational consequences of recovery management in B2B markets Financial consequences of recovery management in B2B markets  Target Groups Researchers and students in Business Management with a focus on B2B Sales & Marketing Professionals with a focus on B2B Sales & Marketing in industrial firms  The Author Kristian Döscher is Head of Marketing Original Equipment at a large automotive supplier firm in Germany and has worked in several Sales & Marketing positions.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Data recovery (Computer science).
650 0 ▼a Rollback recovery (Computer science).
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://dx.doi.org/10.1007/978-3-658-05637-7
945 ▼a KLPA
991 ▼a E-Book(소장)

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/e-Book Collection/ Call Number CR 005.86 Accession No. E14034957 Availability Loan can not(reference room) Due Date Make a Reservation Service M

New Arrivals Books in Related Fields

Ramamurthy, Bina (2021)