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Complete web monitoring / 1st ed

Complete web monitoring / 1st ed

Material type
단행본
Personal Author
Croll, Alistair. Power, Sean.
Title Statement
Complete web monitoring / Alistair Croll and Sean Power.
판사항
1st ed.
Publication, Distribution, etc
Beijing ;   Cambridge [Mass.] :   O'Reilly,   c2009.  
Physical Medium
xxvi, 634 p. : ill. ; 24 cm.
ISBN
9780596155131 (pbk.) 0596155131 (pbk.)
요약
Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis. Find out your market's motivations with voice-of-the-customer research. Measure the health and availability of your website with synthetic testing and real-user monitoring. Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators. Understand how to assemble this data into clear reports tailored to your organization and audience.
Bibliography, Etc. Note
Includes index.
Subject Added Entry-Topical Term
Web site development. Web usage mining.
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020 ▼a 0596155131 (pbk.)
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100 1 ▼a Croll, Alistair.
245 1 0 ▼a Complete web monitoring / ▼c Alistair Croll and Sean Power.
250 ▼a 1st ed.
260 ▼a Beijing ; ▼a Cambridge [Mass.] : ▼b O'Reilly, ▼c c2009.
300 ▼a xxvi, 634 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes index.
520 ▼a Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis. Find out your market's motivations with voice-of-the-customer research. Measure the health and availability of your website with synthetic testing and real-user monitoring. Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators. Understand how to assemble this data into clear reports tailored to your organization and audience.
650 0 ▼a Web site development.
650 0 ▼a Web usage mining.
700 1 ▼a Power, Sean.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 006.7 C944c Accession No. 521005236 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

From the contents:

The Business Of Web Monitoring

Chapter 1 Why Watch Websites?

A Fragmented View

Out with the Old, in with the New

A Note on Privacy: Tracking People

Chapter 2 What Business Are You In?

Media Sites

Transactional Sites

Collaboration Sites

Software-as-a-Service Applications

Chapter 3 What Could We Watch?

How Much Did Visitors Benefit My Business?

Where Is My Traffic Coming From?

What s Working Best (and Worst)?

How Good Is My Relationship with My Visitors?

How Healthy Is My Infrastructure?

How Am I Doing Against the Competition?

Where Are My Risks?

What Are People Saying About Me?

How Are My Site and Content Being Used Elsewhere?

The Tools at Our Disposal

Chapter 4 The Four Big Questions

What Did They Do?

How Did They Do It?

Why Did They Do It?

Could They Do It?

Putting It All Together

Analyzing Data Properly

A Complete Web Monitoring Maturity Model

Web Analytics, Usability, and the Voice of the Customer

Chapter 5 What Did They Do?: Web Analytics

Dealing with Popularity and Distance

The Core of Web Visibility

A Quick History of Analytics

The Three Stages of Analytics

Implementing Web Analytics

Sharing Analytics Data

Choosing an Analytics Platform

The Up-Front Work

Web Analytics Maturity Model

Chapter 6 How Did They Do It?: Monitoring Web Usability

Web Design Is a Hypothesis

Seeing the Content: Scrolling Behavior

Proper Interactions: Click Heatmaps

Data Input and Abandonment: Form Analysis

Individual Visits: Replay

Implementing WIA

Issues and Concerns

Web Interaction Analytics Maturity Model

Chapter 7 Why Did They Do It?: Voice of the Customer

The Travel Industry s Dilemma

They Aren t Doing What You Think They Are

What VOC Is

What VOC Isn t

Four Ways to Understand Users

Kicking Off a VOC Program

Deciding Who to Ask

Encouraging Participation

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