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Fashion branding and consumer behaviors [electronic resource] : scientific models

Fashion branding and consumer behaviors [electronic resource] : scientific models

자료유형
E-Book(소장)
개인저자
Choi, Tsan-Ming.
서명 / 저자사항
Fashion branding and consumer behaviors [electronic resource] : scientific models / Tsan-Ming Choi, editor.
발행사항
New York, NY :   Springer New York :   Imprint: Springer,   2014.  
형태사항
1 online resource (ix, 151 p.) : ill.
총서사항
International series on consumer science,2191-5660
ISBN
9781493902774
요약
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status-  and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics.
일반주기
Title from e-Book title page.  
내용주기
Preface -- I. Introduction and Review -- Fashion Branding and Consumer Behaviors: An Introduction -- Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda for Scientific Research -- Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective -- II. Analytical Modeling Research -- Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market -- An Analysis of Fashion Brand Extensions by Artificial Neural Networks -- III. Empirical Studies -- “Domestic Made” or “Foreign Made” Luxury Brands? A Comparative Investigation Between Status and Non-Status Seeking Teenagers -- Co-branding in Fast Fashion: the Impact of Consumers’ Need for Uniqueness on Purchase Perception.- How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix -- Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products.
서지주기
Includes bibliographical references and index.
이용가능한 다른형태자료
Issued also as a book.  
일반주제명
Consumer behavior. Fashion merchandising. Branding (Marketing).
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245 0 0 ▼a Fashion branding and consumer behaviors ▼h [electronic resource] : ▼b scientific models / ▼c Tsan-Ming Choi, editor.
260 ▼a New York, NY : ▼b Springer New York : ▼b Imprint: Springer, ▼c 2014.
300 ▼a 1 online resource (ix, 151 p.) : ▼b ill.
490 1 ▼a International series on consumer science, ▼x 2191-5660
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Preface -- I. Introduction and Review -- Fashion Branding and Consumer Behaviors: An Introduction -- Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda for Scientific Research -- Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective -- II. Analytical Modeling Research -- Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market -- An Analysis of Fashion Brand Extensions by Artificial Neural Networks -- III. Empirical Studies -- “Domestic Made” or “Foreign Made” Luxury Brands? A Comparative Investigation Between Status and Non-Status Seeking Teenagers -- Co-branding in Fast Fashion: the Impact of Consumers’ Need for Uniqueness on Purchase Perception.- How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix -- Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products.
520 ▼a Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status-  and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Consumer behavior.
650 0 ▼a Fashion merchandising.
650 0 ▼a Branding (Marketing).
700 1 ▼a Choi, Tsan-Ming.
830 0 ▼a International series on consumer science.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://dx.doi.org/10.1007/978-1-4939-0277-4
945 ▼a KLPA
991 ▼a E-Book(소장)

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/e-Book 컬렉션/ 청구기호 CR 658.8342 등록번호 E14031595 도서상태 대출불가(열람가능) 반납예정일 예약 서비스 M

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