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Wine queensh [electronic resource] : understanding the role of women in wine marketing

Wine queensh [electronic resource] : understanding the role of women in wine marketing

Material type
E-Book(소장)
Personal Author
Ramšak, Mojca.
Title Statement
Wine queensh [electronic resource] : understanding the role of women in wine marketing / Mojca Ramšak.
Publication, Distribution, etc
Cham :   Springer International Publishing :   Imprint: Springer,   2015.  
Physical Medium
1 online resource (xiii, 49 p.) : ill.
Series Statement
SpringerBriefs in business,2191-5482, 2191-5490 (electronic)
ISBN
9783319166612
요약
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
General Note
Title from e-Book title page.  
Content Notes
The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.
Bibliography, Etc. Note
Includes bibliographical references and index.
이용가능한 다른형태자료
Issued also as a book.  
Subject Added Entry-Topical Term
Wine and wine making --Marketing. Women in the wine industry.
Short cut
URL
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001 000046036289
005 20200713143913
006 m d
007 cr
008 200702s2015 sz a ob 001 0 eng d
020 ▼a 9783319166612
040 ▼a 211009 ▼c 211009 ▼d 211009
082 0 4 ▼a 641.2/20688 ▼2 23
084 ▼a 641.220688 ▼2 DDCK
090 ▼a 641.220688
100 1 ▼a Ramšak, Mojca.
245 1 0 ▼a Wine queensh ▼h [electronic resource] : ▼b understanding the role of women in wine marketing / ▼c Mojca Ramšak.
260 ▼a Cham : ▼b Springer International Publishing : ▼b Imprint: Springer, ▼c 2015.
300 ▼a 1 online resource (xiii, 49 p.) : ▼b ill.
490 1 ▼a SpringerBriefs in business, ▼x 2191-5482, ▼x 2191-5490 (electronic)
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references and index.
505 0 ▼a The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.
520 ▼a This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Wine and wine making ▼x Marketing.
650 0 ▼a Women in the wine industry.
830 0 ▼a SpringerBriefs in business.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://dx.doi.org/10.1007/978-3-319-16661-2
945 ▼a KLPA
991 ▼a E-Book(소장)

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/e-Book Collection/ Call Number CR 641.220688 Accession No. E14027368 Availability Loan can not(reference room) Due Date Make a Reservation Service M

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