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Wine queensh [electronic resource] : understanding the role of women in wine marketing

Material type

E-Book(소장)

Personal Author

Ramšak, Mojca.

Title Statement

Wine queensh [electronic resource] : understanding the role of women in wine marketing / Mojca Ramšak.

Publication, Distribution, etc

Cham : Springer International Publishing : Imprint: Springer, 2015.

Physical Medium

1 online resource (xiii, 49 p.) : ill.

Series Statement

SpringerBriefs in business,2191-5482, 2191-5490 (electronic)

ISBN

9783319166612

요약

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

General Note

Title from e-Book title page.

Content Notes

The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.

Bibliography, Etc. Note

Includes bibliographical references and index.

이용가능한 다른형태자료

Issued also as a book.

Subject Added Entry-Topical Term

Wine and wine making --Marketing. Women in the wine industry.

Short cut

URL

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001		000046036289
005		20200713143913
006		m d
007		cr
008		200702s2015 sz a ob 001 0 eng d
020		▼a 9783319166612
040		▼a 211009 ▼c 211009 ▼d 211009
082	0 4	▼a 641.2/20688 ▼2 23
084		▼a 641.220688 ▼2 DDCK
090		▼a 641.220688
100	1	▼a Ramšak, Mojca.
245	1 0	▼a Wine queensh ▼h [electronic resource] : ▼b understanding the role of women in wine marketing / ▼c Mojca Ramšak.
260		▼a Cham : ▼b Springer International Publishing : ▼b Imprint: Springer, ▼c 2015.
300		▼a 1 online resource (xiii, 49 p.) : ▼b ill.
490	1	▼a SpringerBriefs in business, ▼x 2191-5482, ▼x 2191-5490 (electronic)
500		▼a Title from e-Book title page.
504		▼a Includes bibliographical references and index.
505	0	▼a The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.
520		▼a This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
530		▼a Issued also as a book.
538		▼a Mode of access: World Wide Web.
650	0	▼a Wine and wine making ▼x Marketing.
650	0	▼a Women in the wine industry.
830	0	▼a SpringerBriefs in business.
856	4 0	▼u https://oca.korea.ac.kr/link.n2s?url=http://dx.doi.org/10.1007/978-3-319-16661-2
945		▼a KLPA
991		▼a E-Book(소장)

Holdings Information

Main Library

No.	Location	Call Number	Accession No.	Availability	Due Date	Make a Reservation	Service
No. 1	Location Main Library/e-Book Collection/	Call Number CR 641.220688	Accession No. E14027368	Availability Loan can not(reference room)	Due Date	Make a Reservation	Service M

Wine queensh [electronic resource] : understanding the role of women in wine marketing

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