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Wine queensh [electronic resource] : understanding the role of women in wine marketing

Wine queensh [electronic resource] : understanding the role of women in wine marketing

자료유형
E-Book(소장)
개인저자
Ramšak, Mojca.
서명 / 저자사항
Wine queensh [electronic resource] : understanding the role of women in wine marketing / Mojca Ramšak.
발행사항
Cham :   Springer International Publishing :   Imprint: Springer,   2015.  
형태사항
1 online resource (xiii, 49 p.) : ill.
총서사항
SpringerBriefs in business,2191-5482, 2191-5490 (electronic)
ISBN
9783319166612
요약
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
일반주기
Title from e-Book title page.  
내용주기
The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.
서지주기
Includes bibliographical references and index.
이용가능한 다른형태자료
Issued also as a book.  
일반주제명
Wine and wine making --Marketing. Women in the wine industry.
바로가기
URL
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008 200702s2015 sz a ob 001 0 eng d
020 ▼a 9783319166612
040 ▼a 211009 ▼c 211009 ▼d 211009
082 0 4 ▼a 641.2/20688 ▼2 23
084 ▼a 641.220688 ▼2 DDCK
090 ▼a 641.220688
100 1 ▼a Ramšak, Mojca.
245 1 0 ▼a Wine queensh ▼h [electronic resource] : ▼b understanding the role of women in wine marketing / ▼c Mojca Ramšak.
260 ▼a Cham : ▼b Springer International Publishing : ▼b Imprint: Springer, ▼c 2015.
300 ▼a 1 online resource (xiii, 49 p.) : ▼b ill.
490 1 ▼a SpringerBriefs in business, ▼x 2191-5482, ▼x 2191-5490 (electronic)
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references and index.
505 0 ▼a The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.
520 ▼a This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Wine and wine making ▼x Marketing.
650 0 ▼a Women in the wine industry.
830 0 ▼a SpringerBriefs in business.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://dx.doi.org/10.1007/978-3-319-16661-2
945 ▼a KLPA
991 ▼a E-Book(소장)

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/e-Book 컬렉션/ 청구기호 CR 641.220688 등록번호 E14027368 도서상태 대출불가(열람가능) 반납예정일 예약 서비스 M

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