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Neuroeconomics [electronic resource]

Neuroeconomics [electronic resource]

자료유형
E-Book(소장)
서명 / 저자사항
Neuroeconomics [electronic resource] / edited by Martin Reuter, Christian Montag.
발행사항
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
형태사항
1 online resource (xi, 511 p.) : ill. (chiefly col.).
총서사항
Studies in neuroscience, psychology and behavioral economics,2196-6605, 2196-6613 (electronic)
ISBN
9783642359231
요약
This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.
일반주기
Title from e-Book title page.
내용주기
Introduction into the Field of Neuroeconomics -- Historical Aspects of Neuroeconomics -- Game Theory and Human Decision Making -- Paradigms in Neuroeconomics -- Human Decision Making and the Brain: Structure and Functionality of the Central Nervous System -- Methods in Neuroeconomics -- Hormones -- Genetics -- Empirical Findings in Neuroeconomics – State of the Art -- Loss Aversion -- Trust -- Risk -- Impulsivity -- Dictator game -- Ultimatum Game -- Third Party Punishment -- Decision Making under Ambiguity -- Altruism -- Pathological Decision Making.
서지주기
Includes bibliographical references.
이용가능한 다른형태자료
Issued also as a book.
일반주제명
Neuroeconomics. Cognitive neuroscience. Decision making --Physiological aspects.
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245 0 0 ▼a Neuroeconomics ▼h [electronic resource] / ▼c edited by Martin Reuter, Christian Montag.
260 ▼a Berlin, Heidelberg : ▼b Springer Berlin Heidelberg : ▼b Imprint: Springer, ▼c 2016.
300 ▼a 1 online resource (xi, 511 p.) : ▼b ill. (chiefly col.).
490 1 ▼a Studies in neuroscience, psychology and behavioral economics, ▼x 2196-6605, ▼x 2196-6613 (electronic)
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references.
505 0 ▼a Introduction into the Field of Neuroeconomics -- Historical Aspects of Neuroeconomics -- Game Theory and Human Decision Making -- Paradigms in Neuroeconomics -- Human Decision Making and the Brain: Structure and Functionality of the Central Nervous System -- Methods in Neuroeconomics -- Hormones -- Genetics -- Empirical Findings in Neuroeconomics – State of the Art -- Loss Aversion -- Trust -- Risk -- Impulsivity -- Dictator game -- Ultimatum Game -- Third Party Punishment -- Decision Making under Ambiguity -- Altruism -- Pathological Decision Making.
520 ▼a This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Neuroeconomics.
650 0 ▼a Cognitive neuroscience.
650 0 ▼a Decision making ▼x Physiological aspects.
700 1 ▼a Reuter, Martin.
700 1 ▼a Montag, Christian.
830 0 ▼a Studies in neuroscience, psychology and behavioral economics.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://dx.doi.org/10.1007/978-3-642-35923-1
945 ▼a KLPA
991 ▼a E-Book(소장)

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No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/e-Book 컬렉션/ 청구기호 CR 612.8233 등록번호 E14023383 도서상태 대출불가(열람가능) 반납예정일 예약 서비스 M

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