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Merchandising : theory, principles, and practice / 3rd ed

Merchandising : theory, principles, and practice / 3rd ed (Loan 2 times)

Material type
단행본
Personal Author
Kunz, Grace I.
Title Statement
Merchandising : theory, principles, and practice / Grace I. Kunz.
판사항
3rd ed.
Publication, Distribution, etc
New York, NY :   Fairchild Books,   c2010.  
Physical Medium
xx, 518 p. : ill. ; 24 cm.
ISBN
9781563678264
Bibliography, Etc. Note
Includes bibliographical references (p. 473-487) and index.
Subject Added Entry-Topical Term
Fashion merchandising. Merchandising.
000 00000nam u2200205 a 4500
001 000046022917
005 20200406102112
008 200403s2010 nyua b 001 0 eng d
010 ▼a 2009930338
020 ▼a 9781563678264
035 ▼a (KERIS)REF000016845802
040 ▼a DLC ▼c DLC ▼d 211009
050 0 0 ▼a HD9940.A2 ▼b K86 2009
082 0 0 ▼a 658.8 ▼2 22
084 ▼a 658.8 ▼2 DDCK
090 ▼a 658.8 ▼b K962m3
100 1 ▼a Kunz, Grace I.
245 1 0 ▼a Merchandising : ▼b theory, principles, and practice / ▼c Grace I. Kunz.
250 ▼a 3rd ed.
260 ▼a New York, NY : ▼b Fairchild Books, ▼c c2010.
300 ▼a xx, 518 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 473-487) and index.
650 0 ▼a Fashion merchandising.
650 0 ▼a Merchandising.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.8 K962m3 Accession No. 111827108 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

Contents: Merchandising Theory Merchandising Concepts Merchandising Technology Merchandising Systems Merchandise Planning Fundamentals of Merchandise Planning Merchandising Perspectives on Pricing Planning and Controlling Merchandise Budgets Planning and Controlling Merchandise Assortments Developing and Presenting Product Lines Developing Product Lines Presenting Product Lines Global Sourcing Customer/Vendor Relationships Career Opportunities Merchandising-Related Career Development

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